# Retail Technology Lounges This Lenovo Retail Location Encourages Shoppers to Experience Products By Michael Hemsworth | Published 2016-02-25 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/experience-products References: [eventmagazine](http://www.eventmagazine.co.uk/lenovo-unveils-first-retail-experience-zone-reading/brands/article/1383378) & [lenovo](http://www.lenovo.com) Although many consumers are shifting some of their shopping habits to eCommerce, brands are calling them back to retail locations to experience products firsthand as seen with this [Lenovo](https://www.trendhunter.com/trends/lenovo-6) store. Developed as something of a [retail experience zone](https://www.trendhunter.com/trends/lacoste-cf-pacific-centre) with a more casual feel, the store is intended to get users to try out the products, chat with the associates and understand the brand better. The Lenovo store is also digitally integrated with a stage-like section for consumers to snap selfies and post them to social media using the hashtag #expressyourselfie to win a laptop. The Lenovo retail experience is located in Reading, UK and was created in partnership with [Total Media](https://www.trendhunter.com/trends/isle-of-barra) to create a retail space that is inviting, comfortable and more of a destination. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 79% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Shifting Retail Experiences:** The Lenovo retail store is an example of how brands are creating immersive and interactive retail environments to attract customers back to physical stores. - **Digital Integration in Retail:** The integration of digital elements, such as selfie stations and social media engagement, provides opportunities for brands to create unique, shareable experiences that generate buzz and drive foot traffic. - **Casual Retail Experiences:** The Lenovo store's casual and inviting atmosphere highlights a trend towards creating relaxed and comfortable retail spaces that encourage customers to spend more time exploring products. ### Where This Applies - **Electronics Retail:** Electronics retailers can create engaging and interactive in-store experiences to showcase their products and differentiate themselves from online competitors. - **Social Media Marketing:** Social media marketing agencies can offer innovative strategies for integrating social media into retail spaces, creating opportunities for brands to amplify their message and reach a wider audience. - **Retail Design and Experience:** Retail design firms can help brands create inviting and comfortable retail spaces that align with their brand identity and attract customers looking for a unique and enjoyable shopping experience. ## Related on Trend Hunter - [Playground-Inspired Tech Retail Experiences](https://www.trendhunter.com/trends/tech-playground.md) - [Tailored Retail Experiences](https://www.trendhunter.com/trends/nextgen-indigo.md) - [Experiential Airline Stores](https://www.trendhunter.com/trends/emirates-world-travel-store.md) - [Digital-First Tech Shops](https://www.trendhunter.com/trends/tech-shops.md) - [Experiential Music Stores](https://www.trendhunter.com/trends/roland-store.md) - [Gen Z AI Campaigns](https://www.trendhunter.com/trends/lenovo-6.md) - [Compact In-Retail Designs](https://www.trendhunter.com/trends/ikea-shopin.md) - [Experiential Intimates Spaces](https://www.trendhunter.com/trends/knix-opens-immersive-retail.md) - [Interactive Virtual Denim Stores](https://www.trendhunter.com/trends/lee-jeans.md)