# $54 Custom Coffees This Expensive Starbucks Drink is a Loaded-Up Mocha Frappuccino By Laura McQuarrie | Published 2014-10-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/expensive-starbucks-drink References: [thatsnerdalicious](http://www.thatsnerdalicious.com/caffeine/the-54-sexagintuple-vanilla-bean-mocha-frappuccino-is-a-new-starbucks-record/) & [consumerist](http://consumerist.com/2014/05/27/new-starbucks-free-drink-record-set-with-54-sexagintuple-vanilla-bean-mocha-frappuccino/) Some people complain about an expensive [Starbucks](https://www.trendhunter.com/trends/chocolate-and-strawberry-beverages) drink that costs a few dollars, but one Starbucks drinker by the name of Andrew set out to craft himself a drink that most people wouldn't be able to afford on a regular basis. Andrew's outrageous order turned out to be a Sexagintuple [Vanilla Bean Mocha Frappuccino](https://www.trendhunter.com/trends/rockmance-frappucino), which cost him a whopping $54.75—which is definitely a lot of caffeine and a lot of pocket change. However, as a member of Starbucks' loyalty program, Andrew is eligible for a free drink after every 12 purchased. As a result, the receipt shows a balance of $0.00, although the drink was the equivalent of well over $50. Before ordering the drink, the barista was informed that Andrew wanted to beat [last year's record](https://www.trendhunter.com/trends/worlds-largest-iced-latte) of $47, and together they figured out what drinks would beat the record. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 58% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Customized High-end Coffee:** Consumers are willing to pay top dollar for personalized and extravagantly made coffee drinks. - **Loyalty Program Rewards:** Starbucks' loyalty program incentivizes customers to purchase more in order to receive greater rewards. - **Competitive Ordering:** Customers are interested in breaking records and pushing the limits on what they can order at cafes and restaurants. ### Where This Applies - **Coffee Shop Industry:** Coffee shops can benefit from offering unique, customizable, and extravagant drink options to attract customers. - **Incentive Marketing Industry:** Companies can learn from Starbucks' loyalty program to incentivize customers to increase their purchases and loyalty. - **Social Media Industry:** Social media platforms can capitalize on users' interest in competitive ordering by creating challenges and contests for users to participate in and share. ## Related on Trend Hunter - [Decadent Coffee-Dessert Drinks](https://www.trendhunter.com/trends/chocolate-and-strawberry-beverages.md) - [Bespoke QSR Beverages](https://www.trendhunter.com/trends/summer-drinks-1.md) - [Low-Cost Cafe Meal Menus](https://www.trendhunter.com/trends/pairings-value-menu.md) - [Layered Butterscotch Cafe Drinks](https://www.trendhunter.com/trends/caramelly-milk-coffee-frappuccino.md) - [Foam-Topped Blended Drinks](https://www.trendhunter.com/trends/frappuccino-blended-beverages.md) - [Layered Cool Beverages](https://www.trendhunter.com/trends/strato-frappuccino.md) - [Sweet Layered Frappucinos](https://www.trendhunter.com/trends/layered-butterscotch-frappucino.md) - [Dessert-Themed Valentine's Cafe Drinks](https://www.trendhunter.com/trends/starbucks-valentines-day-drinks.md) - [Oat-Based Vanilla Lattes](https://www.trendhunter.com/trends/vanilla-oat-milk.md)