# Craft Beer Potato Chips St. Erik's Brewery Made These Expensive Potato Chips to Go with Its Beer By Riley von Niessen | Published 2016-10-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/expensive-potato-chips References: [adweek](http://www.adweek.com/adfreak/brewer-made-worlds-most-expensive-potato-chips-go-its-fancy-beer-174086) & [sterikschips.se](http://www.sterikschips.se/eng) St. Erik's Brewery, a craft beer maker that's based in Sweden, wanted to add to the overall experience of its product by pairing it with a snack that's widely adored by consumers, however in a way that's much more elegant -- prompting it to create some of the world's most expensive potato chips. Reportedly made from a combination of rare Nordic ingredients, the snacks are sold in a pack of five for $56 -- making each chip more than $10 apiece. In order to get the [savory treats](https://www.trendhunter.com/trends/kettle-brand-potato-chips-flavors), St. Erik's Brewery employed the talents of Pi Lee, a renowned chef. As he explains of the expensive potato chips, "All of the ingredients are of a stature that not many will have tried before." ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 48% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Luxury Snacks:** Brands and artisanal makers can create new luxury snacking experiences to enhance product image and increase perceived value. - **Gourmet Chip Flavors:** Innovative flaors for chip snacks can be created using rare, unique, and high-quality ingredients to stand out and increase bottom lines. - **Artisanal Food Pairings:** Artisanal makers can create high-value food pairings to differentiate their products and develop brand loyalists. ### Where This Applies - **Craft Beer:** Craft beer makers can create partnerships with chefs to craft upscale food pairings that showcase their beer and increase customer loyalty. - **Snack Foods:** Snack food companies can create premium snack options using rare and unique ingredients to appeal to consumers who value high quality and unique experiences. - **Fine Dining:** Fine dining restaurants can explore unique snack options as upscale appetizers or bar bites to differentiate themselves and increase profitability. ## Related on Trend Hunter - [Caviar-Paired Crisps](https://www.trendhunter.com/trends/crisps-and-caviar-collection.md) - [Wine-Paired Snack Chips](https://www.trendhunter.com/trends/made-for-drink-and-brancott-estate.md) - [Champagne-Friendly Crisps](https://www.trendhunter.com/trends/chips-and-champagne.md) - [Stout-Flavored Snack Chips](https://www.trendhunter.com/trends/burts-guinness-crisps.md) - [Rose Petal Potato Chips](https://www.trendhunter.com/trends/chips-la-vie-en-rose.md) - [Sake-Pairing Potato Chips](https://www.trendhunter.com/trends/wine-chips.md) - [Savory THC-Infused Potato Chips](https://www.trendhunter.com/trends/craft-elixirs.md) - [Blue Cheese Potato Chips](https://www.trendhunter.com/trends/cashel-blue-cheese-irish-potato-chips.md) - [Pork-Flavored Snack Chips](https://www.trendhunter.com/trends/pork-scratching-potato-crisps.md)