# Extravagant Crystal Fragrances Harrods Introduces One of the Most Expensive Perfumes By Vasiliki Marapas | Published 2014-10-07 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/expensive-perfume References: [luxurylaunches](http://luxurylaunches.com/fashion/harrods-launches-worlds-most-expensive-perfume-priced-at-more-than-220000.php) & [harrods](http://www.harrods.com/) For the launch of its Salon du Parfum in-store boutique, [Harrods](https://www.trendhunter.com/trends/adventures-elegance-collection) created the luxurious, one-of-a-kind, ridiculously expensive perfume 'No1 Passant Guardant.' Well, more specifically, it enlisted British perfumer Clive Christian to create the [opulent fragrance](https://www.trendhunter.com/trends/a-corps-secret), which was then bottled in a [beautiful crystal vessel](https://www.trendhunter.com/trends/solid-perfume1) featuring 24-carat gold lattice work and 2,000 individually set diamonds. The cost of the perfume, and its extravagant bottle, will set you back about $228,580. Yes, that is the down payment for a house. No, I am not kidding. Unfortunately, the bottle contains the standard amount of perfume -- meaning you'll run out just as quickly as the regular drug-store brand. On the bright side, you will at least be left with a beautiful home decor item. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 82% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What's Driving This Trend - **Luxury Fragrances:** The trend of extravagant crystal fragrances showcases the potential for luxury brands to offer exclusive, high-end perfume experiences. - **Opulent Packaging:** The trend of using crystal vessels with gold lattice work and diamonds for perfume packaging presents opportunities for premium packaging companies to cater to the luxury market. - **Experiential Retail:** The trend of creating in-store boutiques like Harrods' Salon du Parfum highlights the need for retailers to provide immersive fragrance experiences for customers, leading to potential collaborations with perfumers. ### Who This Affects Most - **Perfume:** The luxury perfume industry has the potential to tap into the market of high-net-worth individuals seeking exclusive, extravagant fragrances like 'No1 Passant Guardant.' - **Jewelry:** The jewelry industry can explore partnerships with perfume brands to create unique crystal vessels adorned with diamonds, catering to consumers looking for opulent packaging. - **Retail:** The retail industry, particularly high-end department stores, can capitalize on the trend of experiential retail by creating dedicated fragrance boutiques that offer luxurious perfume experiences. ## Related on Trend Hunter - [Ancient Tradition-Inspired Perfume Oils](https://www.trendhunter.com/trends/perfume-oil1.md) - [Crystal Bottled Luxury Fragrances](https://www.trendhunter.com/trends/sauvage-elixir.md) - [Extravagant Whiskey Bottle Designs](https://www.trendhunter.com/trends/whiskey-bottle-design.md) - [Natural Material-Inspired Fragrances](https://www.trendhunter.com/trends/les-essences-de-diptyque.md) - [Classic Painting-Inspired Luxe Bottles](https://www.trendhunter.com/trends/bee-bottle.md) - [Ultra-Extravagant Scotch Whiskies](https://www.trendhunter.com/trends/glen-grant-distillery.md) - [Electric Floral Fragrances](https://www.trendhunter.com/trends/dauphinette-369-eau-de-parfum.md) - [Long-Lasting Luxury Perfumes](https://www.trendhunter.com/trends/infiniment-coty-paris.md) - [Extra-Concentrated Fragrances](https://www.trendhunter.com/trends/extrait-extrme.md)