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# Extravagant Fast Food
Food Network Channel Creates Most Expensive Kebab

By Julian | Published 2011-06-02 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/expensive-kebab
References: [thesun](http://www.thesun.co.uk/sol/homepage/news/3614759/Worlds-most-expensive-kebab-costs-750.html) & [foodnetwork](http://www.foodnetwork.co.uk)

The kebab, often referred to as one of the UK's best-loved foods, has been given an expensive makeover.

Created by [Food Network](https://www.trendhunter.com/trends/oumph-kebab-dner-style) chef Andy Bates, the most expensive kebab includes ingredients often reserved for the more gourmet dishes. At a cost of £750, the most expensive kebab is served on a silver tray by a private waiter and contains saffron-infused flatbread, champagne-infused mint and cucumber yoghurt, micro cress and lettuce salad, chilli sauce made from the world’s expensive chilli, milk-fed lamb from the Pyrenees, gold leaf garnish and ceour de Beouf tomatoes.

The most expensive kebab was created to mark the launch of a new program on the Food Network channel that celebrates the growing [street food truck trend](https://www.trendhunter.com/trends/tazikis-street-gyro) called The Great Food Truck Race.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 36% | Activity: 79% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor)

## Key Themes

### What's Driving This Trend

- **Gourmet Street Food:** Opportunity for high-end street food vendors to create extravagant and luxurious dishes, offering a unique dining experience.
- **Premium Ingredients:** Demand for kebabs and other fast food options made with high-quality and exotic ingredients, catering to discerning palates.
- **Celebrity Food Experiences:** Popularization of expensive and extravagant food items created by renowned chefs for exclusive events and promotions.

### Who This Affects Most

- **Food and Beverage:** Restaurants, food trucks, and catering services specializing in gourmet street food and premium ingredients.
- **Entertainment and Media:** Food and lifestyle TV channels, streaming platforms, and event organizers focused on celebrity chef collaborations and extravagant dining experiences.
- **Hospitality and Luxury:** High-end hotels, resorts, and private dining services offering extravagant food options as part of their luxury offerings.

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