# Viral Hoaxes as Art Gallery Sells Prints of $999.99 iPhone App By Marissa Brassfield | Published 2008-08-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/expensive-iphone-app-hoaxes-remixed-gallery-sells-prints-of-99999-iphone-ap References: [valleywag](http://valleywag.com/5041828/hamburg-gallery-to-sell-framed-i-am-rich-prints-to-idiots) We've seen this image before, when Armin Heinrich swindled a handful of rich folks into shilling out $999.99 for the non-functioning, useless *I Am Rich* [iPhone](https://www.trendhunter.com/trends/iphone-2g) app. The app was taken down by iTunes, but not before Heinrich made a few bucks for himself off of it. Now the *I Am Rich* app has been reborn, as a [framed print sold in a gallery](https://www.trendhunter.com/trends/1-picasso-for-100-euros) in Hamburg, Germany. According to Valleywag, Hamburg is a port city that is home to more millionaires per capita than any other city in Germany. One of the purchasers of the original [I Am Rich iPhone app](https://www.trendhunter.com/trends/casetify-and-andy-warhol) lived in Hamburg. Wonder if he'll bite at this hoax too. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 64% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What Makes This Trend Stand Out - **Viral Hoaxes:** Creating viral hoaxes to generate buzz and interest among consumers. - **Art as Commentary:** Using art as a medium to comment on societal issues and provoke discussion. - **Reimaging Useless Products:** Transforming useless or obsolete products into novelty art pieces with monetary value. ### Sectors Adopting This - **Art:** Art industry could look into incorporating technology and pop culture elements into their works. - **Technology:** Technology industry could explore creating more tongue-in-cheek products that generate buzz through viral hoaxes. - **Marketing:** Marketing industry could utilize viral hoaxes to create buzz and generate interest around products or companies. ## Related on Trend Hunter - [Spoof Sparkling Water Cans](https://www.trendhunter.com/trends/can-of-art.md) - [Art Market Authentication Apps](https://www.trendhunter.com/trends/art-authentication-app.md) - [Luxe Gold-Plated Smartphones](https://www.trendhunter.com/trends/goldplated-iphone-15-pro.md) - [AI-Generated Art Galleries](https://www.trendhunter.com/trends/aigenerated-art-gallery.md) - [Luxury Bespoke Smartphones Designs](https://www.trendhunter.com/trends/iphone-2g.md) - [Mysterious Painted Car-Door Auctions](https://www.trendhunter.com/trends/crazy-horse.md) - [Frameable Device Screenshots](https://www.trendhunter.com/trends/framous.md) - [Iconic Artist Phone Cases](https://www.trendhunter.com/trends/van-gogh-museum-solidsuit.md) - [Artist-Edition Jigsaw Puzzles](https://www.trendhunter.com/trends/artistedition-jigsaw-puzzles.md)