# $50,000 Diamond Cocktails Moscow Brings Us the World's Most Expensive Cocktail By Jennifer Paul | Published 2014-02-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/expensive-cocktail References: [luxurylaunches](http://luxurylaunches.com/gastronomy/worlds-most-expensive-cocktail-reka-moscows-ice-terrace.php) & [rekaclub.ru](http://rekaclub.ru/) Moscow has the most expensive cocktail in the world. Moscow has created its first ever ice terrace with a bar. This cocktail contains [three 1-1,5 carat diamonds](https://www.trendhunter.com/trends/tequila-diamond). Reka Moscow decided to make history with its restaurant. The brand added in the Italian company Crivelli as the opening event's jewelry sponsor. Crivelli provided the decadent pieces of bling for the event. It is extremely luxurious in every way, shape and form. The lucky guest who got the chance to try this ridiculously expensive drink was entrepreneur and regular guest at Reka Moscow Andrey Melnikov. The diamond-infused drink comes with a $50,000 price tag. [Hennessy V.S.O.P](https://www.trendhunter.com/trends/champslyses-cocktail) acts as the ice terrace sponsor by offering lesser indulgent cocktails still made with [premium products](https://www.trendhunter.com/trends/deko-cocktails). To create this 120 square metered area almost 20 tons of pure Siberian ice was needed. The area seats a total of 80 people comfortably. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 13% | Activity: 20% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Luxurious Diamond Cocktails:** Opportunity for high-end bars and restaurants to create extravagant drink experiences with precious gemstones. - **Ice Terrace Bars:** Opportunity to capitalize on the trend of creating unique outdoor drinking experiences on ice terraces. - **Sponsorship Collaborations:** Opportunity for luxury brands to collaborate with bars and restaurants to create exclusive and high-priced events. ### Sectors Adopting This - **Hospitality:** Luxury hotels and high-end restaurants can leverage the trend of creating extravagant drink experiences to attract affluent customers. - **Jewelry:** High-end jewelry brands can explore the opportunity of collaborating with bars and restaurants to showcase their luxury pieces at exclusive events. - **Event Planning:** Event planning companies can target the trend of creating unique outdoor drinking experiences on ice terraces to offer their services for organizing such events. ## Related on Trend Hunter - [$1000 Bourbon Cocktails](https://www.trendhunter.com/trends/worlds-most-expensive-bloody-mary.md) - [$150 RTD Cocktails](https://www.trendhunter.com/trends/150-rtd-cocktail.md) - [Space Rock Cocktails](https://www.trendhunter.com/trends/space-rock-cocktail.md) - [Jewel-Inspired Cocktails](https://www.trendhunter.com/trends/jewel-inspired-cocktails.md) - [Extravagant New Year's Meals](https://www.trendhunter.com/trends/empire-steak-house-nyc.md) - [Metallic Mixologist Case Designs](https://www.trendhunter.com/trends/rimowa-x-robbe-berking-cocktail-case.md) - [Festive Vodka Cocktails](https://www.trendhunter.com/trends/croc-and-champagne.md) - [Luxurious Pre-Made Cocktails](https://www.trendhunter.com/trends/elisir-delicriso.md) - [Artfully Glamorous Cocktail Bars](https://www.trendhunter.com/trends/mot-hennessy-1.md)