# Pinot Noir Champagne Armand de Brignac Recently Launched Its Most Expensive Champagne By Ady Floyd | Published 2015-07-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/expensive-champagne References: [thedrinksbusiness](http://www.thedrinksbusiness.com/2015/07/armand-de-brignac-launches-its-most-expensive-champagne-ever/) Armand de Brignac has officially unveiled its most expensive Champagne called Blanc de Noirs. This bottle will cost between $940 and $1,090. The lavish Champagne brand is known for its pricey bottles and [celebrity ownership by rapper](https://www.trendhunter.com/trends/505-edition-branson-cognac), producer and recording artist Jay-Z. The high price of these bottles is more than double the price of the brand's current high-ranking $470 bottle of rosé. Blanc de Noirs has been officially released in a limited supply quantity of less than 3,000 bottles The Blanc de Noirs is packaged in a [pewter bottle](https://www.trendhunter.com/trends/simon-porte-jacquemus) and contains a much higher alcohol content compared to the brand's Brut Gold Champagne. This expensive Champagne aims to amplify Armand de Brignac's image and impress the likes of wine professionals on a global scale. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 62% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Luxury Champagne:** Creating premium and expensive champagne variations targeted towards affluent consumers. - **Limited Edition Products:** Launching exclusive and scarce products to enhance brand image and create exclusivity. - **Influencer Ownership:** Celebrity endorsements and ownership to increase brand recognition and appeal. ### Industries Being Reshaped - **Wine & Spirits:** Exploring new variations and luxury offerings to cater to the discerning tastes of affluent consumers. - **Packaging:** Developing unique and visually stunning packaging to differentiate the product and enhance its luxury appeal. - **Marketing & Branding:** Leveraging celebrity endorsements and associations to create a buzz and attract target customers. ## Related on Trend Hunter - [Luxurious Rare Champagne Releases](https://www.trendhunter.com/trends/rare-champagne.md) - [Aromatic Travel Champagnes](https://www.trendhunter.com/trends/le-vintage-2012.md) - [Pink-Hued Luxury Wines](https://www.trendhunter.com/trends/champagne-lanson-1.md) - [Record-Breaking Wine Bottles](https://www.trendhunter.com/trends/belaire-zeus.md) - [Abstract Artwork Champagne Branding](https://www.trendhunter.com/trends/dom-prignon-and-jeanmichel-basquiat.md) - [Vintage Fire Extinguisher Champagnes](https://www.trendhunter.com/trends/code-rouge-edition.md) - [Luxury Rapper-Approved Cognacs](https://www.trendhunter.com/trends/505-edition-branson-cognac.md) - [Space-Bound Champagne Initiatives](https://www.trendhunter.com/trends/mumm-cordon-rouge.md) - [Alcohol-Free Sparkling Wines](https://www.trendhunter.com/trends/french-bloom.md)