<!-- canonical: https://www.trendhunter.com/trends/expensify-interactive-music-video -->
<!-- robots: noindex -->

# Expensable Music Videos
Receipts in Expensify's Interactive Music Video Can Be Claimed for Cash

By Laura McQuarrie | Published 2019-02-06 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/expensify-interactive-music-video
References: [prexamples](https://www.prexamples.com/2019/01/the-worlds-first-music-video-you-can-expense/) & [expensify](https://www.expensify.com/)

As much as people love having money to spend, few get excited about managing their personal finances—yet [finance management app](https://www.trendhunter.com/trends/expensetracker) [Expensify](https://www.trendhunter.com/trends/expensify) created an interactive music video to make the activity fun and engaging.

In collaboration with 2 Chainz and Adam Scott, Expensify created a first-of-its-kind music video that includes receipts that can be claimed for real cash. Just as the Expensify app has users [capture a photo of their receipts](https://www.trendhunter.com/trends/snapceipt), the music video tasks users with grabbing images of the included receipts for their chance to be rewarded via its easy-to-use app.

While 2 Chainz raps about extravagant purchases and his lavish lifestyle, viewers can quickly snapshot the slips that appear to win cash or even the items that appear throughout the video.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 6% | Activity: 39% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What's Driving This Trend

- **Interactive Music Videos:** Interactive music videos have the potential to create a more engaging user experience that could dissuade customers from skipping ads entirely.
- **Gamification of Personal Finance:** Gamification has the power to make personal finance more engaging, interactive and exciting thus building a more loyal customer base
- **Real-time Receipt Processing:** Real-Time receipt processing can be integrated within financial apps resulting in more efficient and streamlined financial processes.

### Who This Affects Most

- **Music Industry:** The music industry has an opportunity to create more engaging, interactive and innovative content for consumers which could result in more revenue
- **Personal Finance Industry:** Personal Finance Apps and Institutions can take advantage of gamification to create unique experiences for their users which could improve customer engagement and brand loyalty.
- **Technology Industry:** The integration of real-time receipt processing technology within financial apps and institutions have the potential to result in more efficient and streamlined financial processes.

## Related on Trend Hunter

- [Digital Expense Trackers](https://www.trendhunter.com/trends/receiptsnap.md)
- [Visual Payment Apps](https://www.trendhunter.com/trends/vizme.md)
- [Emerging Payments Super Apps](https://www.trendhunter.com/trends/expensify.md)
- [Feature-Rich Receipt Management Apps](https://www.trendhunter.com/trends/klipit-app.md)
- [Upgraded Expense Tracking Features](https://www.trendhunter.com/trends/expense-tracking-features.md)
- [Music-Inspired Restaurant Recommendations](https://www.trendhunter.com/trends/spotify-amex-resy.md)
- [Motion-Powered Songs](https://www.trendhunter.com/trends/motionpowered-song.md)
- [Holiday Diss Tracks](https://www.trendhunter.com/trends/the-rizzler.md)
- [Music Investment Apps](https://www.trendhunter.com/trends/music-investment.md)
