# Ocean Tracking Apps The Expedition White Shark App for iPhone Brings Shark Week to Your Pocket By Rebecca Byers | Published 2012-02-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/expedition-white-shark-app References: [gizmodo](http://gizmodo.com/5881007/the-new-essential-apps-january-2012) & [itunes.apple](http://itunes.apple.com/us/app/expedition-white-shark/id488682903?ls=1&mt=8) The Expedition White Shark app for [iPhone](https://www.trendhunter.com/trends/surfbuddy), [iPad](https://www.trendhunter.com/trends/augmented-reality-educational-app) and [iPod](https://www.trendhunter.com/trends/ipod-classic-iphone-17-case) is the awesome product of the Marine Conservation Science Institute that lets you track white sharks as they swim in the sea from the palm of your hand. Every week can be shark week with this app that tracks the animals the Institute has tagged, and even gives a little bit of background information for each shark, which are all named. The system uses a satellite orbiting earth that follows the movements of the shark when its dorsal fin is out of the water, meaning the shark needs to be at the surface. While some of this may cause errors, it's the price paid to get the data at the same time as the American institution. The Expedition White Shark app also features a game, so it really can be shark week every week. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 13% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Ocean Tracking Technology:** Disruptive innovation opportunity: Develop advanced satellite tracking systems to monitor the movements of marine animals and provide real-time data. - **Mobile Tracking Apps:** Disruptive innovation opportunity: Create mobile applications that allow users to track and monitor various species in their natural habitats. - **Gamification of Wildlife Conservation:** Disruptive innovation opportunity: Combine gaming elements with conservation efforts to engage and educate users about endangered species and their habitats. ### Who This Affects Most - **Marine Technology:** Disruptive innovation opportunity: Develop cutting-edge technology and solutions for ocean tracking and marine research. - **Mobile App Development:** Disruptive innovation opportunity: Create innovative mobile applications that utilize GPS and satellite technology to track and monitor wildlife. - **Wildlife Conservation:** Disruptive innovation opportunity: Integrate technology and gaming concepts into wildlife conservation initiatives to enhance engagement and awareness. ## Related on Trend Hunter - [Recreational Diver Smartwatch Apps](https://www.trendhunter.com/trends/oceanic-app.md) - [Debris-Reporting Wildlife Apps](https://www.trendhunter.com/trends/debrireporting-wildlife-app.md) - [Scuba Dive Trackers](https://www.trendhunter.com/trends/diverplus.md) - [Network-Forging Nautical Apps](https://www.trendhunter.com/trends/boating-apps.md) - [Harvest-Reporting Fishing Apps](https://www.trendhunter.com/trends/fishing-apps.md) - [Competitive Surf Technology](https://www.trendhunter.com/trends/surfbuddy.md) - [Proactive Tracker Detection Apps](https://www.trendhunter.com/trends/detection-app.md) - [Cat Tracking Apps](https://www.trendhunter.com/trends/whisker-tracker.md) - [AI-Powered Dinosaur Tracking Apps](https://www.trendhunter.com/trends/dinosaur-footprints.md)