# Expanding Dental Flosses Davids' Dental Floss Innovation Covers More Surface Area By Laura McQuarrie | Published 2024-06-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/expanding-dental-floss References: [newbeauty](https://www.newbeauty.com/awards/expanding-dental-floss/) & [davids-usa](https://davids-usa.com/products/davids-expanding-dental-floss-refillable-dispenser-mint-30m)  Dental floss, despite its unchanged role in oral hygiene, gained a revolutionary upgrade with [Davids'](https://www.trendhunter.com/trends/nanohydroxyapatite-cinnamon-toothpaste) Expanding Dental Floss, which increases surface area to effectively [capture more plaque and debris](https://www.trendhunter.com/trends/goodbye-plaque-whitening-toothpaste) for a thorough and deeper clean. Infused with vegan wax and cocoa butter, the dental floss gently and smoothly glides between teeth and gums and [nano-Hydroxyapatite supports remineralization](https://www.trendhunter.com/trends/nanohydroxyapatite-toothpaste) in difficult-to-reach areas. All the while, natural mint oils leave lasting freshness. Made of a multifilament polyester strand—consisting of over 250 individual woven strands—the dental floss is strong and resists breaking, and repurposes a polyester source material crafted from recycled water bottles. Davids' Expanding Dental Floss won Best Floss in the 2024 NewBeauty Awards for its innovative design and refillable qualities to reduce plastic waste and save energy. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 17% | Activity: 10% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Oral Care Products:** Davids' use of recycled polyester in its dental floss highlights opportunities in eco-friendly and sustainable oral hygiene solutions. - **Multifunctional Dental Floss:** The infusion of nano-Hydroxyapatite for remineralization in Davids' dental floss showcases a rise in multifunctional oral care products that go beyond cleaning. - **Awards-driven Consumer Trust:** Davids' recognition at the NewBeauty Awards underscores how industry accolades can drive consumer trust and highlight superior product innovations. ### Where This Applies - **Oral Hygiene Products:** The development of Davids' Expanding Dental Floss demonstrates significant innovation within the oral hygiene industry, emphasizing enhanced cleaning capabilities. - **Sustainable Packaging:** Davids' approach to reducing plastic waste with refillable dental floss taps into the growing sustainable packaging industry, promoting environmental conservation. - **Personal Care Ingredients:** The inclusion of vegan wax and cocoa butter in Davids' dental floss highlights the evolving market for natural and organic personal care ingredients. ## Related on Trend Hunter - [Sustainable Dental Flosses](https://www.trendhunter.com/trends/silk-expanding-dental-floss.md) - [Eco Dental Floss Products](https://www.trendhunter.com/trends/eco-dental-floss.md) - [Scented Dental Flosses](https://www.trendhunter.com/trends/cocofloss.md) - [Streamlined Flossing Tools](https://www.trendhunter.com/trends/dental-hygiene1.md) - [Refillable Stainless Steel Flossers](https://www.trendhunter.com/trends/reusable-flosser.md) - [Eco-Friendly Electric Flossers](https://www.trendhunter.com/trends/flaus.md) - [Auto-Restringing Flossing Tools](https://www.trendhunter.com/trends/qicobay-c1.md) - [Fruit-Flavored Dental Flosses](https://www.trendhunter.com/trends/boka-floss.md) - [High-Quality Oral Hygiene Solutions](https://www.trendhunter.com/trends/dentalclean-products.md)