# Fashion Photography in Brazilian Jungles JLo For Yamamay Campaign By Going Like Sixty | Published 2008-08-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/exotic-models-jlo-endorsed-yamamay References: [shebreathes](http://www.shebreathes.com/blog/2008/07/a-praia-biquini.html) The smoldering Jennifer Lopez has endorsed Yamamay funwear and now has her own JLo branded collection. Yamamay recently launched a [collection of swimwear](https://www.trendhunter.com/trends/swim-line) called Yamazonia. If JLo was responsible for the choice of locale and models, she should branch out into the fashion photography business. Set in the jungles of Brazil, the bikinis, monokinis, accessories, and backdrop all work well to showcase the wild swimwear. JLo was in Barcelona, Spain recently to launch the new line with her [new intimates partner](https://www.trendhunter.com/trends/velvet-heat), the [Italian Yamamay](https://www.trendhunter.com/trends/panerai-marina-militare-aviazione-navale). ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 92% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### Key Themes Behind This Trend - **Jungle-themed Photography Campaigns:** There is an opportunity to create unique and eye-catching ad campaigns featuring jungle-themed photography. - **Celebrity-owned Fashion Lines:** More celebrities could follow JLo's lead by partnering with fashion brands to create their own clothing or accessory collections. - **Swimwear Focused on Nature:** As society becomes more environmentally conscious, there is an opportunity for swimwear brands to create collections inspired by nature and wildlife. ### Where This Applies - **Fashion Photography:** There is a need for innovative fashion photographers who can create unique and captivating campaigns, particularly in the swimwear industry. - **Celebrity Endorsements:** Brands can benefit greatly from partnering with celebrities who have a strong following and can connect with consumers on a personal level. - **Sustainable Swimwear:** There is an opportunity for the swimwear industry to shift towards more sustainable and eco-friendly practices to appeal to consumers who prioritize environmentalism. ## Related on Trend Hunter - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [K-Pop Star Yoga Collections](https://www.trendhunter.com/trends/blackpinks-jisoo.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Avant-Garde Apparel](https://www.trendhunter.com/trends/la-la-anthony.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md)