# Exotic Honey Brews Exotic Coffee Roasters Introduces a Flavor That's Sweeter Than Honey By Vasiliki Marapas | Published 2015-04-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/exotic-coffee References: [exoticcoffeeroasters](https://www.exoticcoffeeroasters.com/shop/finca-el-porvenir/) & [exoticcoffeeroasters](https://www.exoticcoffeeroasters.com/blog/sweeter-than-honey/) Exotic Coffee Roasters have developed the [red honey medium roast](https://www.trendhunter.com/trends/bad-teddy-coffee), a processed coffee which hails from Finca El Porvenir, a small farm in the Andes region of Colombia. A careful balance of acidic and creamy properties, the red honey roast features an aroma of honey, vanilla and dried peaches, as well as a flavor of plums and syrupy sweetness. The red honey process is one that requires nearly all of the [coffee bean's mucilage](https://www.trendhunter.com/trends/lychee-cinnamon-coferment) to be left on the bean after washing. The beans are then dried in overcast conditions, but the thick mucilage layer helps retain the bean's red color. After two to three weeks, the drying process is complete, leaving a flavor that is both sweet and full bodied. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 3% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Red Honey Coffee:** The development of red honey coffee as a unique flavor profile opens up opportunities for coffee roasters to offer innovative and distinctive products. - **Exotic Coffee Roasters:** Exotic Coffee Roasters' introduction of the red honey medium roast showcases the potential for specialty coffee brands to explore new and exotic flavors. - **Processed Coffee:** The red honey process of leaving mucilage on the coffee bean after washing presents a disruptive innovation in the way coffee is traditionally processed, creating new taste experiences for consumers. ### Who This Affects Most - **Coffee Roasting:** The red honey coffee trend offers opportunities for coffee roasting companies to diversify their product range and cater to consumers seeking unique and flavorful options. - **Specialty Coffee:** The introduction of red honey coffee by Exotic Coffee Roasters highlights the potential for the specialty coffee industry to embrace innovation and capture the interest of discerning coffee drinkers. - **Coffee Processing:** The red honey process of coffee bean processing presents an opportunity for companies in the coffee processing industry to explore alternative methods and create distinct flavor profiles. ## Related on Trend Hunter - [Honeyed Dominican Coffees](https://www.trendhunter.com/trends/dominican-republic-jarabacoa-small-lot-coffee.md) - [Coffee-Enhancing Honeys](https://www.trendhunter.com/trends/nespresso-bloom.md) - [Hot Honey Cold Brews](https://www.trendhunter.com/trends/hot-honey-cold-brew.md) - [Honey-Sweetened Canned Coffees](https://www.trendhunter.com/trends/nespresso-master-origins-colombia.md) - [Floral-Forward Coffees](https://www.trendhunter.com/trends/floral-forward-coffee.md) - [Sweet Heat Cafe Cocktails](https://www.trendhunter.com/trends/starbucks-reserve-hot-honey.md) - [Rebellious Coffee Brands](https://www.trendhunter.com/trends/rare-breed-coffee.md) - [Regenerative Organic Coffees](https://www.trendhunter.com/trends/regenerative-coffee1.md) - [Ultra-Limited Colombian Coffees](https://www.trendhunter.com/trends/coffee-project-new-york.md)