# Citrus-Packed Gin Spirits The Hayman's Exotic Citrus Gin is Fresh and Flavorful By Michael Hemsworth | Published 2021-05-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/exotic-citrus-gin References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2021/05/haymans-launches-exotic-citrus-gin/) & [haymansgin](https://www.haymansgin.com) The Hayman's Exotic Citrus [Gin](https://www.trendhunter.com/trends/four-pillars-rare-dry-gin-tonic) is a new spirit from the London-based distillery that will offer consumers with a [freshly flavored option](https://www.trendhunter.com/trends/ginuary) in their favorite cocktail recipes. The gin is achieved with the brand's Distilled Gin that has been distilled with [citrus peels](https://www.trendhunter.com/trends/love-drinks-etsu-gin) in order to achieve flavor notes of pomelo, kumquat, mandarin, Persian lime and additional citrus flavors. The spirit is best service over ice with a high-quality tonic water, garnished with some fresh orange and a basil sprig. Co-Owner of Hayman's Gin James Hayman spoke on the new Hayman's Exotic Citrus Gin saying, "As the first London gin distilling family to include citrus as a key botanical, we are simply adding a delicious exotic citrus flavour to our style of gin. The additional flavour is naturally distilled from botanicals.” ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 4% | Activity: 10% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Exotic Citrus Spirits:** More gin distilleries may experiment with the inclusion of exotic citrus fruits in their spirits for fresh and interesting flavorings. - **Citrus-infused Cocktails:** Bars and restaurants may begin to offer more cocktails made with citrus-infused gin, as consumers look for unique and refreshing drinks. - **Locally-sourced Botanicals:** Distilleries may explore incorporating locally-sourced botanicals and fruits to offer unique and regionally-inspired spirits. ### Industries Being Reshaped - **Alcohol Beverages:** Alcohol beverage companies may start incorporating exotic citrus fruits and locally-sourced botanicals into their products to appeal to adventurous consumers. - **Hospitality:** Hospitality industry businesses such as bars, restaurants, and hotels may experiment with incorporating exotic citrus gin into their drink menus to offer something new and different to their patrons. - **Agriculture:** Agriculture businesses may see an increase in demand for locally-sourced exotic citrus fruits and botanicals as distilleries seek to create unique and interesting spirits. ## Related on Trend Hunter - [Fruit-Infused Gins](https://www.trendhunter.com/trends/grapefruit-rosemary.md) - [Mediterranean Lemon-Infused Gins](https://www.trendhunter.com/trends/bombay-citron-presse.md) - [Hazy Orange Gins](https://www.trendhunter.com/trends/hazy-orange-gin.md) - [Hazy Warm Weather Gins](https://www.trendhunter.com/trends/6-oclock-gin-hazy-orange.md) - [Tropical British Gin Spirits](https://www.trendhunter.com/trends/gordons-tropical-passionfruit-gin.md) - [Cocktail-Ready Grapefruit Gins](https://www.trendhunter.com/trends/beefeater-grapefruit.md) - [Fresh Lemon-Infused Gins](https://www.trendhunter.com/trends/beefeater-zesty-lemon.md) - [Zero-ABV London Dry Gins](https://www.trendhunter.com/trends/haymans-london-0.md) - [Boutique Orange-Infused Gins](https://www.trendhunter.com/trends/orange-bergamot-infused-gin.md)