# Surprising Salmon Water Ads This Exito Water Campaign Demonstrates How Fresh Its Product Can Be By Tana Makmanee | Published 2013-04-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/exito-water References: [bestadsontv](http://www.bestadsontv.com/ad/52665/Exito-Water-Salmon) This thought-provoking Exito Water campaign, which features a piece of salmon in a clear glass, is sure to draw in your attention. This out-of-the-ordinary [print advertisement](https://www.trendhunter.com/trends/taste-our-world) features a piece of salmon placed within a glass cup, with the ends of the fish seemingly disintegrating into liquid. The purpose of this campaign is to promote this [new water bottle](https://www.trendhunter.com/trends/wave-kids) by Exito, and the fact that it is made with seven distinct layers that keep the flavor of the water fresh within your refrigerator. The placement of the salmon within the cup is meant to correspond to the freshness that the Exito Water is able maintain in the bottle, similar to how fresh-tasting salon and fish can be. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 51% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Interactive Print Ads:** Opportunity to create engaging print advertisements that captivate consumers. - **Product Packaging Innovation:** Potential to develop new packaging designs that emphasize freshness and product quality. - **Cross-industry Marketing:** Opportunity for collaboration between food and beverage brands with non-traditional industries, such as water bottle manufacturers. ### Where This Applies - **Advertising:** Potential for advertising agencies to explore new creative approaches in print and digital campaigns. - **Food and Beverage:** Opportunity for food and beverage companies to emphasize freshness and quality in their packaging and marketing. - **Manufacturing:** Potential for collaboration between bottle manufacturers and food brands to create innovative packaging solutions. ## Related on Trend Hunter - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Law-Criticizing Ads](https://www.trendhunter.com/trends/liquid-death1.md) - [Energetic Filtered Water Campaigns](https://www.trendhunter.com/trends/taste-over-everything.md) - [Creative Constellation Water Bottles](https://www.trendhunter.com/trends/evian-x-coperni.md) - [Double-Filtered Drinking Water](https://www.trendhunter.com/trends/floewater.md) - [Fishing-Trip-Inspired Beer Campaigns](https://www.trendhunter.com/trends/always-a-smooth-catch.md) - [Salmon Scale-Inspired Pavilions](https://www.trendhunter.com/trends/salmon-eye.md) - [Salmon Tempura-Style Strips](https://www.trendhunter.com/trends/blumar.md) - [Sparkling Water Art Exhibits](https://www.trendhunter.com/trends/sara-shakeel.md)