# Collegiate Esports Branding Deals Exitlag Serves as the Naming Sponsor of University Esports NA By Kanesa D | Published 2024-11-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/exitlag References: [esportsinsider](https://esportsinsider.com/2024/11/exitlag-sponsor-university-esports-na) & [exitlag](https://www.exitlag.com/?language=english)  ExitLag, a server optimization platform for video games, has been named the official naming sponsor for [Riot Games’](https://www.trendhunter.com/trends/riot-games-coinbase) [UNIVERSITY Esports North America](https://www.trendhunter.com/trends/blinkfire-analytics) (NA) program for the 2024/25 season. As a part of this deal, ExitLag is set to host five on-campus activations at select universities, offering students, professors, and the broader university community a chance to engage with its server optimization technology. The partnership also includes exclusive benefits and discounts for students participating in UNIVERSITY Esports NA, allowing the ExitLag brand to have a strong reach during the North American CLOL and CVAL Fall Warmup Tournament. Additionally, ExitLag’s branding will be prominently featured during broadcasts and in-person events for [Collegiate](https://www.trendhunter.com/trends/efuse-1) League of Legends (LoL) and VALORANT competitions, inviting new and long-time fans to experience the brand's updated tools and software. Image Credit: ExitLag ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 10% | Activity: 13% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Esports Sponsorship Opportunities:** Partnerships like ExitLag’s with UNIVERSITY Esports NA highlight the increasing value brands see in aligning with collegiate esports to boost visibility and engagement. - **University Activation Events:** On-campus activations by companies such as ExitLag offer unique opportunities to directly connect with a demographic of tech-savvy students and educators. - **Server Optimization Technology:** The integration of server optimization tools in high-profile collegiate competitions underscores the growing demand for superior gaming performance and reliability. ### Where This Applies - **Esports and Gaming:** The esports industry continues to expand with strategic branding deals, highlighting the potential for further growth and commercialization. - **Higher Education:** Universities are becoming prime venues for brand activations and partnerships, showcasing the evolving intersection between education and technology. - **Technology and Software:** Innovative software solutions for gaming, such as those offered by ExitLag, are at the forefront of enhancing user experience in competitive settings. ## Related on Trend Hunter - [Esports Collegiate Tournaments](https://www.trendhunter.com/trends/red-bull-campus-clutch.md) - [Student-Focused Esports Leagues](https://www.trendhunter.com/trends/nace-starleague.md) - [Multi-Brand Esports Deals](https://www.trendhunter.com/trends/college-rivals.md) - [Esports Competition Sponsorships](https://www.trendhunter.com/trends/riot-games-1.md) - [Marketing-Focused Esports Deals](https://www.trendhunter.com/trends/og-esports.md) - [University-Backed Esports Programs](https://www.trendhunter.com/trends/futuregen.md) - [Collegiate Esports Ecosystems](https://www.trendhunter.com/trends/noscope-gaming.md) - [Collegiate Esports Data Deals](https://www.trendhunter.com/trends/omnic-ai.md) - [Esports Networking Activations](https://www.trendhunter.com/trends/draytek.md)