<!-- canonical: https://www.trendhunter.com/trends/exit-magazine-february-2013 -->
<!-- robots: noindex -->

# Modern Militant Editorials
Top Fashions Take Precedence in the Exit Magazine February 2013 Issue

By Katie Pagnotta | Published 2013-01-31 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/exit-magazine-february-2013
References: [highsnobiety](http://www.highsnobiety.com/2013/01/31/army-of-me-by-aitken-jolly-for-exit-magazine/) & [exitmagazine](http://www.exitmagazine.co.uk/new)

The Exit Magazine February 2013 issue explores the fashion industry's latest obsession with patterns and military-inspired fabrics.

The editorial 'Army Of Me' photographed by Aitken Jolly depicts a female model as a modern incarnation of of a female fighter. The stunning model Patricia van der Vliet is fierce and delves into her character. She embodies power and in several shots she is covered in [warrior face paint](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela). The shoot depicts the abundance of [camouflage and outlandish prints](https://www.trendhunter.com/trends/skylrk-camo) circulating in the fashion realm. The clothing used in the shoot came from labels such as John Galliano, Givenchy, Dior Homme, Diesel Black and many more.

The Exit magazine February 2013 issue explores the prevalence of patterns and [militant looks in the fashion industry](https://www.trendhunter.com/trends/ukrainian-brand-rbtnk) and the fabrics, shapes and textures that enhance the female form.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 86% | Activity: 73% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Military-inspired Fashion:** There is an opportunity for designers to create innovative patterns and fabrics that draw inspiration from military styles.
- **Pattern Overload:** As patterns continue to gain popularity, companies can experiment with bold and daring designs that capture attention.
- **Warrior-influenced Couture:** Designers have a chance to incorporate powerful depictions of female warriors into their creations in new and exciting ways.

### Industries Being Reshaped

- **Fashion:** The fashion industry can continue to explore the military and warrior-inspired themes in their upcoming clothing lines.
- **Textile:** Companies in the textile industry can innovate with new materials and designs to create patterns and prints that mimic military styles.
- **Advertising:** Advertising agencies can capitalize on the popularity of military and patterned styles to create captivating and eye-catching ad campaigns for fashion brands.

## Related on Trend Hunter

- [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)
- [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md)
- [Contemporary Military Fashion Brands](https://www.trendhunter.com/trends/ukrainian-brand-rbtnk.md)
- [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)
- [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)
- [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md)
- [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)
- [Camouflage-Print Technical Fashion](https://www.trendhunter.com/trends/grottoflage.md)
- [Spring-Ready Militaristic Streetwear](https://www.trendhunter.com/trends/alpha-industries-2.md)
