# Clownish Golfer Captures The Exit Magazine 'Alice' Editorial Stars a Face-Painted Franziska Muller By Meghan Young | Published 2012-06-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/exit-magazine-alice References: [fashiongonerogue](http://fashiongonerogue.com/paul-empson-lenses-franziska-muller-green-exit-magazines-summer-2012-issue/) & [exitmagazine](http://www.exitmagazine.co.uk/) It is not everyday that a person would catch a clown on a golf course, but that is exactly what the Exit Magazine 'Alice' editorial gives its readers. Quirky and slightly creepy, model Franziska Müller roams around the carefully cut fields in [golf-inspired ensembles](https://www.trendhunter.com/trends/cole-buxton-golf) that are accented with a [white painted face](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela). Complete with the black-rimmed eyes, courtesy of make-up artist Mel Arter, Muller could pass for a mime as well. The Exit Magazine Alice editorial was shot by photographer Paul Empson for the spring-summer 2012 issue of the magazine. Captured on location at the [London Golf Club](https://www.trendhunter.com/trends/Este-Lauder-Companies-Announced), the brunette beauty is clad in a menswear-inspired wardrobe. Stylist pulled pieces from Tommy Hilfiger, Pringle of Scotland, Hermès, Prada, Lacoste, Yves Saint Laurent, Jil Sander, Tom Ford, Paul Smith, Bally, Ralph Lauren and more. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 74% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Golf-fashion Crossover:** The trend of integrating fashion into golf apparel presents a disruptive innovation opportunity in the traditional golfing industry. - **Avant-garde Photographic Editorials:** Incorporating bold and unusual concepts in fashion editorial photography creates a disruption to traditional styles and attracts new audiences. - **Theatrical Makeup in Fashion:** The trend of using theatrical makeup in fashion opens up opportunities for makeup artists and companies to expand their services and product lines. ### Industries Being Reshaped - **Fashion:** Fashion industry can disrupt the golf market by introducing nontraditional looks and designs that appeal to younger and trendier audiences. - **Photography:** Offering unusual concepts in fashion editorial photography can attract more clients and open doors for growth. - **Makeup Artistry:** Makeup artists and companies can expand their target market by offering theatrical makeup services and products for fashion photography shoots. ## Related on Trend Hunter - [Urban Modern Golf Collections](https://www.trendhunter.com/trends/head-golf-ss26.md) - [Debut golf fashion series](https://www.trendhunter.com/trends/the-carnival-golf-collection.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Luxurious Golf Course Collections](https://www.trendhunter.com/trends/jimmy-choo-malbon-golf-collection.md) - [Golf-Centric Fashionable Collections](https://www.trendhunter.com/trends/gold-capsule.md) - [Nocturnal Golfwear Drops](https://www.trendhunter.com/trends/midnight-driving-club.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Collab Golf Culture Capsules](https://www.trendhunter.com/trends/hypegolf-japan.md) - [Whimsical Harlequin-Patterned Décor Collections](https://www.trendhunter.com/trends/alices-adventures-collection.md)