# Provocative Scarf Editorials This Exhibition Magazine Editorial was Created for the Silk Issue By Lacey-Jane Walsh | Published 2014-03-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/exhibition-magazine References: [fashioncow](http://fashioncow.com/2014/03/church-history-pierre-debusschere-exhibition-magazine-ss-2014/) & [exhibition-magazine](http://exhibition-magazine.com/) Fashion photographer Pierre Debusschere shot this sultry [scarf editorial](https://www.trendhunter.com/trends/ricola-capsule) for Exhibition Magazine, as a part of the Silk Issue. This series features models Andrew Westermann, Daiane Conterato and Eliott Margueron draped in vibrantly colored [silk scarves](https://www.trendhunter.com/trends/art-play-silk). In some of these shots the models are wearing a scarf, and little else. In others Daiane sports eccentric dresses, while the boys rock black t-shirts and hoodies. In some of these steamy scarf photos the models appear to be kissing, with thin scarves getting in the way. One of these shots shows Daiane getting a little intimate with both her male counterparts. This editorial, entitled 'A Church Out of History', goes out of its way to remind fashion fans that silk is sexy. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 64% | Activity: 63% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Provocative Scarf Editorials:** Opportunity for brands to create bold and sensual visual campaigns featuring scarf accessories. - **Sultry Silk Fashion:** Potential for silk to be positioned as a luxurious and sensual fabric in the fashion industry. - **Fashion Photography Experiments:** Exploration of unconventional and daring fashion photography techniques that challenge traditional beauty standards. ### Industries Being Reshaped - **Fashion:** Fashion brands can incorporate silk scarves into their collections and marketing campaigns to tap into the provocative scarf trend. - **Photography:** Photographers can experiment with capturing sensual and intimate moments in fashion editorials using silk scarves as a prop. - **Advertising:** Ad agencies can leverage the provocative and sensual aspects of silk scarves to create bold and attention-grabbing ad campaigns for fashion brands. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Collegiate-Style Winter Scarfs](https://www.trendhunter.com/trends/acne-studios-6.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Sexuality-Exploring Artful Exhibitions](https://www.trendhunter.com/trends/rude-arts-club.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Aromatic Winter Scarves](https://www.trendhunter.com/trends/ricola-capsule.md)