# Chia-Studded Soaps Lush's Exfoliating Soap Bar is Milky, Moisturizing and Skin-Softening By Laura McQuarrie | Published 2024-02-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/exfoliating-soap-bar References: [weare.lush](https://weare.lush.com/press-releases/lushs-valentines-day-2024-collection//) & [lush](https://www.lush.com/uk/en/p/my-lil-chia-piglet-soap)  [Lush’s](https://www.trendhunter.com/trends/soapless-cleanser) Valentine’s Day collection introduced a total of 31 all-new products for 2024, including a gently exfoliating soap bar infused with chia seeds. According to the fresh handmade cosmetics company, the solid bar soap inspired by chia seed pudding was prepared by soaking chia seeds in soya milk to release a skin-softening gel for a milky, moisturizing, skin-softening experience in the shower. This vegan-friendly, plastic-free chia seed soap bar harnesses the nourishing properties of chia as a superfood, all the while, evoking nostalgia with a name that playfully offers a nod to a 90s craze. The sensory qualities of My Lil’ Chia Piglet are enhanced by a fragrant mix of Lush’s best-selling Super Milk and Milky Bath fragrances. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 87% | Activity: 85% | Freshness: 21% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Chia-infused-beauty-products:** Incorporating chia seeds into beauty products offers a unique way to harness the nourishing properties of superfoods in skincare routines. - **Vegan-friendly-cosmetic-collections:** The rise of vegan-friendly cosmetic collections presents an opportunity for companies to cater to the growing demand for cruelty-free beauty options. - **Fragrance-infused-body-care:** Integrating well-loved fragrances into body care items adds a sensory dimension to hygiene routines, enhancing the overall experience for consumers. ### Sectors Adopting This - **Beauty-and-skincare:** The beauty and skincare industry can explore chia-infused products to tap into the trend of incorporating superfoods for enhanced skin benefits. - **Cosmetics-and-personal-care:** Cosmetics and personal care companies have the opportunity to expand their product lines with vegan-friendly options to meet the preferences of eco-conscious consumers. - **Fragrance-and-perfume:** The fragrance and perfume industry can innovate by incorporating popular scents into body care products to create unique, multi-sensory experiences for customers. ## Related on Trend Hunter - [Seaweed-Inspired Soapless Cleansers](https://www.trendhunter.com/trends/soapless-cleanser.md) - [Adaptogenic Mushroom-Based Soaps](https://www.trendhunter.com/trends/mushroom-bar-soap.md) - [Clear All-Over Cleansing Bars](https://www.trendhunter.com/trends/head-to-toe-cleansing-soap.md) - [Gummy Facial Washes](https://www.trendhunter.com/trends/facial-gummy.md) - [Charcoal-Infused Soap Bars](https://www.trendhunter.com/trends/suds-cos-soap-bar.md) - [Dubai Chocolate Soaps](https://www.trendhunter.com/trends/dubai-chocolate-soap.md) - [Nourishing Olive Oil Soaps](https://www.trendhunter.com/trends/olive-oil-soap.md) - [Skin-Nourishing Soap Bars](https://www.trendhunter.com/trends/curie-body-wash-bars.md) - [Whimsical Artist-Inspired Soap Collections](https://www.trendhunter.com/trends/soap-art.md)