# Sensitive Skin Exfoliating Serums Herbivore Botanicals Recently Introduced Milky Way By Kalin Ned | Published 2023-07-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/exfoliating-serum1 References: [herbivorebotanicals](https://www.herbivorebotanicals.com/products/milky-way-10-aha-oat-soothing-exfoliating-serum) Herbivore Botanicals is a skincare company that specializes in creating natural and plant-based beauty products and recently, the brand debuted a new exfoliating serum that answers the skin concerns of people with sensitive skin. Playfully named '[Milky Way](https://www.trendhunter.com/trends/minis-skincare-set),' this formula combines 10% AHA (lactic, glycolic, malic, tartaric, citric) and 3% PHA with Wild Oats which protect the skin microbiome. While the former blend re-texturizes the skin to deliver a renewed complexion and healthy glow, the oats help soothe the appearance of any irritation. Other powerful ingredients present in [Herbivore Botanicals'](https://www.trendhunter.com/trends/redness-reducing-serum) Milky Way exfoliating serum include ceramides and hyaluronic acid, which are known supporters of the skin's moisture barrier, and plant-derived squalane, fatty acids-rich jojoba seed oil, sweet almond oil, lime caviar extract, and an antioxidant blend of rice bran, rosemary, sunflower, and tocopherol. Image Credit: Herbivore Botanicals ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 78% | Activity: 76% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Natural Skincare Products:** The growing demand for natural and plant-based beauty products creates opportunities for companies to develop innovative skincare solutions for sensitive skin. - **Skin Microbiome Protection:** The incorporation of ingredients that protect and support the skin's microbiome opens up possibilities for disruptive innovations in skincare. - **Renewal and Glow:** There is a trend towards exfoliating serums that effectively re-texturize the skin, leaving it with a renewed complexion and healthy glow. ### Industries Being Reshaped - **Skincare:** The skincare industry can explore the development of more natural and plant-based exfoliating serums that cater to sensitive skin. - **Beauty:** The beauty industry has the opportunity to create disruptive skincare innovations by incorporating ingredients that protect and support the skin's microbiome. - **Natural Beauty:** The natural beauty industry can develop exfoliating serums that provide both renewal and a healthy glow while using natural and organic ingredients. ## Related on Trend Hunter - [10 Ingredient Exfoliating Serums](https://www.trendhunter.com/trends/aha-exfoliating-serum.md) - [Sensitivity-Minded Serums](https://www.trendhunter.com/trends/skin-rescue-serums.md) - [Sensitive Skincare Exfoliators](https://www.trendhunter.com/trends/gentle-exfoliating.md) - [Upcycled Beet Serums](https://www.trendhunter.com/trends/glow-boosting-serum.md) - [Luxe Exfoliating Skincare Products](https://www.trendhunter.com/trends/lucent-facial-refiner.md) - [Comforting Daily Serums](https://www.trendhunter.com/trends/redness-reducing-serum.md) - [Water-Based Lactic Acid Serums](https://www.trendhunter.com/trends/lactic-acid-serum.md) - [Plant-Powered Facial Exfoliators](https://www.trendhunter.com/trends/triple-active-exfoliator.md) - [Multi-Acid Skincare Toners](https://www.trendhunter.com/trends/truskin.md)