# Enzyme-Rich Exfoliating Masks This Skin Care Product Revives Dry Skin and Prevents Wrinkles By Riley von Niessen | Published 2016-07-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/exfoliating-mask References: [ahalife](http://www.ahalife.com/product/149000005455/enzyme-exfoliant) & [traciemartyn](http://www.traciemartyn.com/enzyme_exfoliant.html) Tracie Martyn is a New York-based celebrity skincare expert and the creator behind an [enzyme-filled exfoliating mask](https://www.trendhunter.com/trends/enzyme-peeling-gel) that promises consumers a number of benefits. The product's ingredients are all natural and gentle, making it a perfect alternative for those with [sensitive skin](https://www.trendhunter.com/trends/cosmettes-rosy-glow-mask). In order to use the exfoliating masks, consumers apply a teaspoon amount to their face and neck and massage it in with small circular motions. They then leave it on for 5 to 15 minutes and then rinse it off with water. With regular use, the exfoliating mask is said to soften the appearance of [fine wrinkles and lines](https://www.trendhunter.com/trends/revision-skincare), safely brighten the skin's complexion, reduce the appearance of large pores and reduce any inflammatory redness. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 68% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Enzyme-filled Exfoliating Masks:** The trend of enzyme-filled exfoliating masks is paving the way for natural and gentle alternatives for skincare. - **Sensitive Skin Products:** The trend of sensitive skin products provides opportunities for creating skincare solutions that cater specifically to sensitive skin types. - **Natural Skin Brightening:** The trend of natural skin brightening promotes the development of products that safely enhance the complexion without harsh chemicals. ### Industries Being Reshaped - **Skincare:** The skincare industry can explore disruptive innovation opportunities by developing enzyme-filled exfoliating masks for various skin concerns. - **Cosmetics:** The cosmetics industry can take advantage of the trend of sensitive skin products by creating makeup and skincare products suitable for sensitive skin types. - **Natural Beauty:** The natural beauty industry can capitalize on the trend of natural skin brightening by offering products that provide safe and effective brightening solutions. ## Related on Trend Hunter - [Exfoliating Fruit Enzyme Scrubs](https://www.trendhunter.com/trends/fruit-enzyme-scrub.md) - [Gentle Resurfacing Masks](https://www.trendhunter.com/trends/holi-resurfacing-glass-face-mask.md) - [Pudding-Like Exfoliating Creams](https://www.trendhunter.com/trends/nourish-nutrient-rich-soil-resurfacing-mask.md) - [Clarifying Enzyme Masks](https://www.trendhunter.com/trends/plumtox-by-le-prunier.md) - [Enzyme-Powered Peeling Gels](https://www.trendhunter.com/trends/enzyme-peeling-gel.md) - [Gentle Exfoliating Clay Masks](https://www.trendhunter.com/trends/cosmettes-rosy-glow-mask.md) - [Potent Skin-Energizing Mask](https://www.trendhunter.com/trends/skin-energizing-mask.md) - [Luxe Exfoliating Skincare Products](https://www.trendhunter.com/trends/lucent-facial-refiner.md) - [Plant-Powered Facial Exfoliators](https://www.trendhunter.com/trends/triple-active-exfoliator.md)