# Exfoliating Jelly Cleansers The Exfoliating Jelly Cleanser by Hero. Has Three-Fold Benefits By Kalin Ned | Published 2021-06-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/exfoliating-jelly-cleanser References: [herocosmetics.us](https://www.herocosmetics.us/products/exfoliating-jelly-cleanser) The Clear Collective Exfoliating Jelly Cleanser by Hero. is an effective and efficient solution for clogged pores. Designed to be used as a daily cleanser, the product also works to visibly brighten complexions and improve textures. The Exfoliating Jelly Cleanser contains a fusion of AHAs, BHA, PHA, and [superfruit enzymes](https://www.trendhunter.com/trends/fruit-enzyme-scrub). While Glycolic + [Mandelic Acid](https://www.trendhunter.com/trends/brightening-peeling-gel) work to dissolve dead skin build-up, other ingredients deliver Vitamin C and other nourishing properties. In addition to making it excellent for blemish-prone skin, Hero. optimized the formula by making it free of sulfates, parabens, phthalate, artificial colors, and fragrances. The little konjac jellies dissolve when applied to the skin into a "[rich foam that clears pores](https://www.trendhunter.com/trends/cleansing-foams) of clogged-up grime, dead cells, and oil," leaving the skin to breathe more easily. Image Credit: Hero. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 19% | Activity: 31% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Exfoliating Jelly Cleansers:** The use of AHAs, BHA, PHA and superfruit enzymes in this type of cleanser presents an opportunity for disruption in the traditional skincare industry, offering a natural alternative to harsh chemicals. - **Daily Cleansers with Skin-nourishing Properties:** The combination of cleansing and nourishing properties in a daily cleanser offers opportunities for disruption in the skincare industry, appealing to consumers who are looking for a multitasking solution for their skincare routines. - **Eco-friendly Skincare:** The trend towards eco-friendly ingredients and sustainable packaging presents an opportunity for disruption in the skincare industry, as consumers become more environmentally conscious and demand more environmentally friendly products. ### Industries Being Reshaped - **Skincare:** The use of innovative ingredients and natural alternatives in skincare products presents an opportunity for brands to disrupt the traditional skincare industry. - **Beauty:** Beauty brands can capitalize on the trend of multitasking skincare products, particularly those that combine cleansing with nourishing properties, providing consumers with a convenient solution for their busy lifestyles. - **E-commerce:** The trend towards eco-friendly skincare presents an opportunity for e-commerce platforms to offer consumers a curated selection of environmentally friendly products and further educate them on the benefits of sustainability in skincare. ## Related on Trend Hunter - [Jelly Scalp Cleansers](https://www.trendhunter.com/trends/scalp-detox-jelly-cleanser.md) - [Skin Brightening Cleansers](https://www.trendhunter.com/trends/medik8s-surface-radiance-cleanse.md) - [Ultra-Refreshing Gel Cleansers](https://www.trendhunter.com/trends/luma-leaf.md) - [Jellyfish Protein Exfoliating Pads](https://www.trendhunter.com/trends/the-hydra-pads.md) - [Esthetician-Backed Facial Cleansers](https://www.trendhunter.com/trends/rosemary-enzyme-cleanser.md) - [Gel-to-Foam Facial Cleansers](https://www.trendhunter.com/trends/baptism-gel-cleanser.md) - [Pineapple-Based Exfoliators](https://www.trendhunter.com/trends/pineapple-peeling-gel.md) - [Gentle Gel-Texture Cleansers](https://www.trendhunter.com/trends/purifying-cleansing-gel.md) - [Anti-Pollution Jelly Toners](https://www.trendhunter.com/trends/anti-pollution-jelly-toner.md)