# Exfoliating Daily Moisturizers The Daily Moisturizer by Namesake Helps to Plump and Even Skin Tone By Kalin Ned | Published 2022-03-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/exfoliating-daily-moisturizer References: [namesakeskincare](https://namesakeskincare.com/products/the-daily-moisturizer) [Namesake](https://www.trendhunter.com/trends/adidas-sneaker) boasts a [gentle exfoliating daily moisturizer](https://www.trendhunter.com/trends/exfoliating-cream), bringing two important steps of the skincare routine into one. Users of this product—aptly named 'The [Daily](https://www.trendhunter.com/trends/moisturizing-skincare1) Moisturizer'—will get to enjoy plumper skin with a more even tone. The brand highlights that its special cream basts powerful and clinically tested ingredients that have been approved by dermatologists and will not irritate even the most sensitive of skin. Powerful ingredients in Namesake's exfoliating daily moisturizer include Polyhydroxy Acids, Rosehip Oil, and Butterfly Bush. The Polyhydroxy Acids work to "gently sloth away dead skin cells," which contributes to smoother complexions. The Rosehip Oil delivers a hearty dose of essential fatty acids and antioxidants that improve tissue and cell regeneration. The Butterfly Bush, on the other hand, helps strengthen the skin barrier. Image Credit: Namesake ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 13% | Activity: 12% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Exfoliating Daily Moisturizers:** Skincare companies can innovate by combining multiple steps in one product, like combining exfoliating and moisturizing. - **Clinically Tested Ingredients:** With the increasing demand for safe and effective skincare, companies can innovate by using clinically tested ingredients. - **Plant-based Skincare:** Consumers are becoming more interested in natural and sustainable skincare, so companies can innovate by creating plant-based skincare products that are effective and eco-friendly. ### Who This Affects Most - **Skincare:** Companies in the skincare industry can take advantage of the trend of combining multiple steps in one product, using clinically tested ingredients, and creating plant-based skincare products. - **Beauty:** Beauty companies can innovate by creating multi-functional skincare products that provide both aesthetic and practical benefits while maintaining eco-friendly practices. - **Natural Products:** Companies that create natural products, such as botanical extracts and essential oils can provide the raw materials for the plant-based skincare trend that aligns with eco-friendly values. ## Related on Trend Hunter - [Exfoliating Daily Moisturizers](https://www.trendhunter.com/trends/amlactin.md) - [Hyper-Moisturizing Daily Facial Creams](https://www.trendhunter.com/trends/daily-facial-cream.md) - [Gentle Exfoliation Skincare](https://www.trendhunter.com/trends/pha-pads.md) - [Fragrance-Free Daily Facial Moisturizers](https://www.trendhunter.com/trends/daily-facial-moisturizer.md) - [Gentle Multi-Action Moisturizers](https://www.trendhunter.com/trends/clear-confidence-moisturizer.md) - [Overnight AHA Exfoliators](https://www.trendhunter.com/trends/overnight-star.md) - [Three-In-One Daily Skincare Products](https://www.trendhunter.com/trends/hydratone.md) - [Skin Tech-Powered Day Moisturizers](https://www.trendhunter.com/trends/day-emulsion.md) - [Lightweight Daily Moisturizers](https://www.trendhunter.com/trends/dragons-blood.md)