# Sandy Body Exfoliants The New Exfoliating Body Scrub from Lush Contains Sand and Sea Salt By Alyson Wyers | Published 2015-05-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/exfoliating-body-scrub References: [refinery29](http://www.refinery29.com/lush-lifes-a-beach-body-scrub) & [lush](http://www.lush.ca/) Different cosmetics companies use different ingredients to slough off dead skin cells, but [Lush](https://www.trendhunter.com/trends/body-spray1) is releasing a new exfoliating body scrub that brings the beach to mind in more ways than one. Called 'Life's A Beach,' the new product uses sand and fine sea salt to make skin feel softer. Given recent legislation trying to ban environmentally harmful microbeads found in many drugstore body exfoliants, this budget buy is sure to do well. The fresh, handmade skincare also has "an intoxicating vanilla-caramel scent" that will make it truly irresistible. Made out of mostly organic ingredients, the exfoliating body scrub is an enticing alternative you will definitely want to get your hands on this summer. Life's A Beach will be available starting June 5th. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 58% | Activity: 91% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Natural Body Exfoliants:** There is a growing demand for natural and environmentally-friendly body scrubs that can replace harmful microbeads found in many traditional drugstore brands. - **Clean Beauty Products:** Consumers are increasingly seeking out beauty products made with organic, all-natural ingredients, free from harmful chemicals and additives. - **Scented Body Scrubs:** Body scrubs with unique and intoxicating scents are gaining traction as consumers look for products that provide both skincare benefits and sensory stimulation. ### Who This Affects Most - **Skincare:** The skincare industry can create innovative body scrubs that use natural ingredients and avoid harmful chemicals, targeting environmentally-conscious consumers. - **Beauty:** Beauty companies can cater to the market demand for clean beauty products by offering all-natural, organic body scrubs with unique scent combinations. - **Sustainable Cosmetics:** Cosmetic brands can focus on creating eco-friendly product lines, using natural and biodegradable ingredients to provide consumers with sustainable alternatives to traditional body scrubs. ## Related on Trend Hunter - [Exfoliating Full-Body Scrubs](https://www.trendhunter.com/trends/bikini-and-body-scrub.md) - [Salt Scrub Beauty Collections](https://www.trendhunter.com/trends/salt-scrub1.md) - [Summer Daydream-Inspired Body Polish](https://www.trendhunter.com/trends/summer-daydream.md) - [Beverage-Inspired Body Scrubs](https://www.trendhunter.com/trends/hot-coco-coconut-oil-body-scrub.md) - [Raspberry-Inspired Sugar Scrubs](https://www.trendhunter.com/trends/raspberry-fizz.md) - [Chamomile-Infused Body Exfoliators](https://www.trendhunter.com/trends/weightless-body-treatment.md) - [Coconut Oil Body Scrubs](https://www.trendhunter.com/trends/coconut-oil-body-scrub.md) - [Refillable Body Butters](https://www.trendhunter.com/trends/buffing-butter-body-scrub.md) - [Candy Cane Body Scrubs](https://www.trendhunter.com/trends/candy-cane-body-scrub.md)