# Fitness-Inspired Skincare EXEKO's Skincare Products Specifically Support Active Individuals By Laura McQuarrie | Published 2019-05-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/exeko References: [packagingoftheworld](https://www.packagingoftheworld.com/2019/05/exeko.html) & [exeko-paris](http://exeko-paris.com/en) EXEKO offers a range of [skincare and body care solutions](https://www.trendhunter.com/trends/rehab-retreat) like body scrubs, nourishing products for the face and massage oils that are tailored for active individuals. The brand proudly sets itself apart as "the [fitness skincare brand](https://www.trendhunter.com/trends/fitnessfocused-skincare) that supports sport enthusiasts and healthy people." As well as offering products for day and night face care, the brand also shares vitamin-packed mists and pain relief gels. All of the brand's potent products are powered by functional natural ingredients like nourishing shea butter, soothing lavender, arnica, black pepper and kiwi. The colorful packaging for EXEKO's products can be identified by its bold stripes, which convey motion and capture the bright energy of its target consumer base. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 69% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Fitness-driven Beauty:** Opportunity for brands to create skincare and beauty lines catering towards individuals with active lifestyles. - **Functional Natural Ingredients:** Natural products enriched with ingredients such as arnica and black pepper that have functional benefits such as pain relief and muscle recovery. - **Bold Packaging Design:** The use of bold patterns and colors to convey energy and motion can differentiate a brand in the crowded skincare industry. ### Where This Applies - **Skincare:** Opportunity for skincare companies to develop products specifically catering towards people with active lifestyles. - **Beauty:** Beauty industry can launch fitness-inspired product lines and create positioning around healthy living. - **Packaging:** Opportunity for packaging companies to specialize in creating bold and eye-catching designs that cater to a brand's target market. ## Related on Trend Hunter - [Recovery-Focused Skincare](https://www.trendhunter.com/trends/primark-performance-beauty.md) - [Athlete-Specific Skincare Lines](https://www.trendhunter.com/trends/body-care-for-athletes.md) - [Post-Gym Skincare Routines](https://www.trendhunter.com/trends/postgym-skincare.md) - [Portable Gym-Care Beauty Kits](https://www.trendhunter.com/trends/gymcare-kit.md) - [Cell-Harnessing Luxury Skincare Lines](https://www.trendhunter.com/trends/luxury-skincare-line.md) - [Personalized Aesthetic Solutions](https://www.trendhunter.com/trends/xcite-tech.md) - [High-Performance Balancing Bodycare](https://www.trendhunter.com/trends/prepare-to-perform.md) - [Muscle Recovery Self-Care Collections](https://www.trendhunter.com/trends/muscle-recovery-selfcare.md) - [Regenerative Face Creams](https://www.trendhunter.com/trends/exosomepowered.md)