# Casual Corporate Sweatshirts Betabrand's 'Executive Pinstripe Hoodie' is Hilarious By Courtney Scharf | Published 2012-05-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/executive-pinstripe-hoodie References: [incrediblethings](http://www.incrediblethings.com/style-and-gear/look-classy-but-feel-comfy-in-the-executive-pinstripe-hoodie/) & [betabrand](http://www.betabrand.com/favorites/executive-pinstripe-hoodie.html) Betabrand, sellers of 'Dress Pant Sweatpants,' has debuted the 'Executive Pinstripe Hoodie,' another business-meets-casual wardrobe staple. Sure to get through dress code loopholes, this is a comfortable take on the often-stuffy wardrobe that defines the corporate world. The sweatshirt features surprisingly high-quality [merino wool](https://www.trendhunter.com/trends/buck-masons-wool-sweater-collection), and sports a number of suit-like touches that elevate the casual piece to quasi-executive standards. Betabrand's website has an elaborate feature on the product, and is very tongue-in-cheek. Eliciting inevitable references to [Facebook](https://www.trendhunter.com/trends/rival-peak) founder Mark Zuckerberg's ever-present casual attire, this comedic piece of clothing is almost meme-worthy in its viral potential. The cost of corporate comfort comes at a much higher than an average weekend hoodie, ringing in at $148. For those who prioritize coziness over style, however, the Executive Pinstripe Hoodie may be priceless. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 91% | Activity: 82% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Casual Corporate Wear:** Disruptive innovation opportunity: Develop comfortable and stylish clothing options that bridge the gap between business attire and casual wear. - **Humorous Office Fashion:** Disruptive innovation opportunity: Create funny and meme-worthy clothing pieces that inject humor into the corporate world. - **High-quality Casual Apparel:** Disruptive innovation opportunity: Design and produce casual clothing made from premium materials to appeal to professionals seeking comfort and luxury. ### Where This Applies - **Fashion Retail:** Disruptive innovation opportunity: Embrace the demand for versatile and comfortable clothing in the corporate world by offering a range of stylish options. - **E-commerce:** Disruptive innovation opportunity: Capitalize on the viral potential of humorous and meme-worthy clothing pieces by creating an online platform focused on unique and entertaining fashion. - **Luxury Apparel:** Disruptive innovation opportunity: Introduce high-quality casual apparel targeting affluent professionals who prioritize comfort and style. ## Related on Trend Hunter - [Understated V-Neck Hoodies](https://www.trendhunter.com/trends/kimono-hoodie.md) - [Tailored Slacks-Like Sweatpants](https://www.trendhunter.com/trends/straight-leg-sweatpant.md) - [Elevated Loungewear Lines](https://www.trendhunter.com/trends/uniqlo-loungewear.md) - [Soda-Branded Sweatsuit Merch Lines](https://www.trendhunter.com/trends/stylish-sweatsuit.md) - [Festive Convertible Sweaters](https://www.trendhunter.com/trends/zip-off-holiday-sweater.md) - [Understated Men's Knitwear](https://www.trendhunter.com/trends/herdsman-sweater-collection.md) - [Retro Tech Sweaters](https://www.trendhunter.com/trends/microsoft-holiday-sweater.md) - [Executive Workwear Collections](https://www.trendhunter.com/trends/12th-tribe-x-corporate-natalie.md) - [Function-Focused Athletic Wear](https://www.trendhunter.com/trends/welterweight-sweats.md)