# Shopping Justification Stats The 'Excuses Excuses Excuses' Infographic Reveals Bad Habits By Shiori Mine | Published 2012-08-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/excuses-excuses-excuses-infographic References: [visual.ly](http://visual.ly/excuses-excuses-excuses) & [modainpelle](http://www.modainpelle.com/blog/) The 'Excuses Excuses Excuses' infographic reveals why [clearance sales](https://www.trendhunter.com/trends/affordability-calculator) and 50% markdowns are a dangerous territory to enter for impulsive shoppers. The chart runs down not only the number of clothes purchased and unworn by women, but the excuses made to justify these must-have items. I admit, I have definitely used some of the excuses found in the top ten including "it was in the sale section" and "I bought it with birthday/christmas money." The problem becomes apparent when you decide to treat yourself to ten different Christmas presents. More than 500 million pieces of clothing end up at the [bottom of closets](https://www.trendhunter.com/trends/closet-clearout-challenge), never to see the light of day. Impulsive purchasing habits and low-priced retail stores like [H&M](https://www.trendhunter.com/trends/inventive-retail-strategies) have created hoarders out of many fashionistas. Uncover some of the dirty secrets and reasons for shopping with the insightful Excuses Excuses Excuses infographic. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 65% | Activity: 67% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Impulsive Shopping Habits:** Creating strategies to reduce impulsive shopping habits and increase mindful consumption. - **Clothing Hoarding:** Developing innovative solutions to reduce clothing hoarding and promote sustainable fashion practices. - **Justification Excuses:** Finding new ways to debunk common justification excuses used by impulsive shoppers and encourage conscious decision making. ### Industries Being Reshaped - **Fashion Retail:** Exploring disruptive innovations to offer sustainable and ethical fashion choices. - **Technology:** Leveraging technology to develop smart shopping apps and tools that encourage responsible consumption. - **Psychology:** Applying psychological insights to understand and address impulsive shopping behaviors for improved consumer well-being and satisfaction. ## Related on Trend Hunter - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Accessible Mindful Shopping Initiatives](https://www.trendhunter.com/trends/style-dna.md) - [Global Fashion Promotions](https://www.trendhunter.com/trends/shein-black-friday.md) - [Mindful-Shopping Campaigns](https://www.trendhunter.com/trends/slovember-campaign.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Transparency Driven Shoppers](https://www.trendhunter.com/trends/px-pulse.md) - [Sustainable Marketplace Pop-Ups](https://www.trendhunter.com/trends/mercari-pop-up.md) - [Gamified Shopping Apps](https://www.trendhunter.com/trends/gamified-shopping-app.md) - [Branded Low-Cost eCommerce Stores](https://www.trendhunter.com/trends/amazon-haul.md)