# Exclusive Watermelon Soft Drinks Sprite Brings Chill Watermelon to Walmart By Amy Duong | Written with AI assistance | Published 2026-11-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/exclusive-watermelon-soft-drinks References: [instagram](https://www.instagram.com/p/DfIwMctG6wI/)  Sprite is adding a watermelon take to its Chill line, giving Walmart shoppers a new flavor option that arrives as an exclusive release in 2027. The drink comes under the Sprite Chill name and is built for people who want a fruitier soda without leaving the brand's familiar lemon-lime base behind. The lineup includes 12-packs in both full-sugar and zero-sugar versions, plus 20-ounce bottles in full sugar. That split gives shoppers a choice between a pantry-friendly pack and a single-serve bottle, while keeping the same [watermelon flavor](https://www.trendhunter.com/trends/sour-patch-kids-watermelon-drinks) across formats. [Walmart-only flavor drops](https://www.trendhunter.com/trends/pepsi-wild-cherry) like this keep a [mainstream soda line](https://www.trendhunter.com/trends/sprite-tea) feeling current without changing the core brand. A seasonal-style release tied to one retailer also gives Sprite a way to test new tastes and keep repeat buyers looking for the next limited flavor. Image Credit: Sprite ## Trend Insights (Trend Hunter) - Score: 9.5/10 - Popularity: 92% | Activity: 92% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Retailer-exclusive Flavors:** Limited flavor launches tied to a single retail partner create scarcity, shopper urgency, and a controlled test market for mainstream beverage innovation. - **Fruit-forward Sodas:** Watermelon and other familiar fruit profiles are reshaping carbonated drinks by giving legacy soda brands a fresher, more playful taste extension. - **Dual-sugar Formats:** Parallel full-sugar and zero-sugar releases broaden appeal across indulgence and wellness preferences while preserving a unified brand experience. ### Who This Affects Most - **Soft Drinks:** Established soda brands are using limited-edition flavor systems to refresh consumer interest without disrupting their core product identities. - **Mass Retail:** Exclusive beverage drops strengthen retailer differentiation by turning everyday grocery aisles into destinations for limited-release products. - **Consumer Packaged Goods:** Controlled-format launches across multipacks and single-serve bottles reveal how CPG companies can test demand, occasion, and price sensitivity at scale. ## Related on Trend Hunter - [Spicy-Sweet Fruit Sodas](https://www.trendhunter.com/trends/schweppes-cherry-pepper-soda.md) - [Co-Branded Candy Lemonades](https://www.trendhunter.com/trends/pretzelmaker-sour-patch-kids-watermelon-lemonade.md) - [Flavorful Carbonated Water Lines](https://www.trendhunter.com/trends/banana-berry-bliss.md) - [Sour Candy Dirty Sodas](https://www.trendhunter.com/trends/sour-patch-kids-dirty-sodas.md) - [Sugar-Free Watermelon Liquid Supplements](https://www.trendhunter.com/trends/morning-recovery1.md) - [Citrus-Laced Cola Flavors](https://www.trendhunter.com/trends/coca-cola-cherry-lime.md) - [Dual-Flavored Fruit Energy Drinks](https://www.trendhunter.com/trends/dual-flavored-fruit-energy-drinks.md) - [Watermelon-Only Sports Drinks](https://www.trendhunter.com/trends/watermelon-only-sports-drinks.md) - [Strawberry Lemon-Lime Sodas](https://www.trendhunter.com/trends/sprite-strawberry-rodeo.md)