# Members-Only Retail Stores E-Retailer Revolve's Exclusive Store is Just for Top-Spending Members By Laura McQuarrie | Published 2016-04-12 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/exclusive-store References: [fierceretail](http://www.fierceretail.com/story/revolve-opens-private-social-club/2016-04-04?utm_medium=rss&utm_source=feedly&utm_campaign=rss) There are now countless online retailers that are making the foray into the offline world with exclusive stores in brick-and-mortar formats. Rather than opening its doors to the masses, e-retailer [Revolve](https://www.trendhunter.com/trends/revolve-1) took a dramatically different approach to its first-ever Melrose Avenue location. 'The Social Club' is a prestigious store that's only open to [top-spending members](https://www.trendhunter.com/trends/costco-vip-shopping-hours) of Revolve by invite. Those who will be among the few to see the inside of The Social Club will include top-spending customers, influencers, stylists and celebrities. Inside this exclusive store, Revolve members will be able to take part in [stylist consultations](https://www.trendhunter.com/trends/royalmount-montreal) and order a catered meal to go along with a scheduled appointment. As well as functioning as a place to pamper the brand's most elite clientele, the space will double as an entertainment venue for celebrity appearances, concerts and retail space for pop-up shops. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 97% | Activity: 92% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What Makes This Trend Stand Out - **Members-only Retail Stores:** Opportunity for online retailers to create exclusive brick-and-mortar stores for top-spending members. - **Exclusive VIP Experiences:** Potential for brands to offer personalized services and entertainment to their most loyal customers. - **Hybrid Retail Concepts:** Emerging trend of combining retail spaces with entertainment venues, catering to a niche audience. ### Sectors Adopting This - **E-commerce:** Online retailers can leverage exclusive physical stores to enhance customer engagement and increase loyalty. - **Fashion and Luxury:** Opportunity for high-end fashion brands to create exclusive members-only stores and provide unique experiences. - **Event and Entertainment:** Retail spaces with built-in entertainment facilities can attract customers with celebrity appearances and pop-up shops. ## Related on Trend Hunter - [Invite-Only Membership Programs](https://www.trendhunter.com/trends/nylon-membership.md) - [Phygital Membership Programs](https://www.trendhunter.com/trends/selfridges-unlocked.md) - [Men-Focused Loyalty Initiatives](https://www.trendhunter.com/trends/members-only-rewards.md) - [Luxury Resale Memberships](https://www.trendhunter.com/trends/rebag-membership.md) - [Live Shopping Flagships](https://www.trendhunter.com/trends/outlandish.md) - [Customer-Led Loyalty Programs](https://www.trendhunter.com/trends/the-iconic.md) - [Multi-Brand Virtual Malls](https://www.trendhunter.com/trends/virtual-mall.md) - [Riviera-Inspired Retail Experiences](https://www.trendhunter.com/trends/balmain-beach-club.md) - [Customer Gifting Suites](https://www.trendhunter.com/trends/gifting-suite.md)