# Exclusive Plush Toys Indigo's Exclusive Yeti Squishmallow is Now in Stock By Caitlyn Fernandez | Published 2021-11-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/exclusive-squishmallow References: [chapters.indigo](https://www.chapters.indigo.ca/en-ca/?link-usage=Header) & [chapters.indigo](https://www.chapters.indigo.ca/en-ca/toys/squishmallow-8-yeti-exclusive/734689472581-item.html?ikwid=squishmallow&ikwsec=Home&ikwidx=1#algoliaQueryId=0eb879d124ed7eee6a06fa2500d7dd9e) Squishmallows, the popular [squishy plush toy](https://www.trendhunter.com/trends/urupocha-chan), has recently released an exclusive Canadian Squishmallow at [Indigo](https://www.trendhunter.com/trends/jelly-belly-squishi-toys) named Horace the Yeti. Each Squishmallow has its own name, personality, interests, and storyline, bringing the characters to life. Horace the Yeti is an 8-inch Squishmallow who loves to play games. He has a whole room "with floor-to-ceiling shelves of games and a variety of personalized playing cards, he knows how to have fun." Started in 2017 by KellyToys, Squishmallows now has over 1,000 plush characters in styles like Hug Mees, Stackables, Mystery Squad, Flip-A-Mallows, seasonal and exclusive Squishmallows for consumers to collect. Squishmallows also come in various sizes ranging from 3.5-inch clip-on keychains to extra large 24 inches plush toys. Horace, the exclusive Squishmallow, is available in-store or online on the Indigo website. Image Credit: Indigo ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 90% | Activity: 92% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Exclusive Plush Characters:** Creating exclusive character collections can increase consumer demand and loyalty. - **Personalized Storylines:** Crafting unique storylines for each plush toy can enhance the overall concept and customer experience. - **Limited Edition Releases:** Limited releases of exclusive plush toys can increase consumer urgency and boost sales. ### Industries Being Reshaped - **Toy Industry:** The creation of unique and exclusive plush toys can revolutionize the toy industry. - **Retail Industry:** Retailers can benefit from carrying exclusive or limited edition toys that drive sales and increase customer loyalty. - **Entertainment Industry:** Plush toys with personalized storylines can be used to create and market characters for movies, TV shows, and books. ## Related on Trend Hunter - [Plush Toy QSR Meals](https://www.trendhunter.com/trends/squishmallows-happy-meal.md) - [Collectible Plush Pillows](https://www.trendhunter.com/trends/squishpillow-by-original-squishmallows.md) - [Plush Toy-Inspired Desserts](https://www.trendhunter.com/trends/squishmallows-mcflurry.md) - [QSR Plush Toy Offerings](https://www.trendhunter.com/trends/squishmallows-return.md) - [Plush Toy Board Games](https://www.trendhunter.com/trends/monopoly-for-collectors.md) - [Plush-Themed Party Games](https://www.trendhunter.com/trends/what-do-you-meme.md) - [Snuggly Plush Toys](https://www.trendhunter.com/trends/giftable-squishmallows.md) - [Easter-Ready Toy Plushies](https://www.trendhunter.com/trends/jazwares-1.md) - [Squishy QSR Toy Collaborations](https://www.trendhunter.com/trends/mcdonalds-squishmallows-happy-meal.md)