# Hyper-Exclusive Shopping Experiences IKEA's Art Collection is Reserved for Only True Admirers By Kalin Ned | Published 2019-05-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/exclusive-shopping-experience References: [designtaxi](https://designtaxi.com/news/404783/IKEA-Prevents-People-From-Reselling-Its-Exclusive-Rugs-By-Scanning-Their-Brains/) & [vimeo](https://vimeo.com/335893971) [IKEA](https://www.trendhunter.com/trends/vibrant-homeware) absolutely revolutionizes the exclusive shopping experience with its ultra-limited Art Collection. The range boasts unique rugs that have been designed in collaboration with the biggest names in the contemporary design industry — this includes creatives like OFF-WHITE founder and Louis Vuitton Artistic Director Virgil Abloh, Japanese installation artist Misaki Kawai, Korea-based textile creative Seulgi Lee and more. The rug silhouettes are one-of-a-kind, highly intricate and artistic. However, not everyone can purchase them. IKEA's incredibly exclusive shopping experience boasts a special brain scanner that will determine if the individual truly loves the product. The 'He(art) Scanner' is designed in collaboration with [Ogilvy Social Lab Brussels](https://www.trendhunter.com/trends/drnjns-dragan). It reads brainwaves and heart rates. If the gadget did not affirm that the customer is truly excited by the piece, then the individual will be shown a different product in the range. This exclusive shopping experience is a response to the re-selling of IKEA products at hiked up prices. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 56% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Ultra-limited Collections:** Other retailers and designers can create ultra-limited collections and utilize brain-scanning technology to determine a customer's genuine love for a product. - **Innovative Collaborations:** Retailers and designers can embrace innovative collaborations, particularly with well-known artistic celebrities who will provide a unique and highly sought-after product to consumers. - **Personalized Exclusivity:** By utilizing brain-scanning technology, retailers and designers can create personalized exclusivity for customers, further increasing the emotional attachment and loyalty that customers have for their brand. ### Where This Applies - **Retail:** Brick-and-mortar and online retailers can utilize technology to create personalized shopping experiences for customers and increase exclusive product offerings. - **Design:** Designers can collaborate with other artists and brands to create unique products that only a select few customers can acquire, thus increasing demand and emotional value. - **Marketing:** Marketing agencies can assist brands in utilizing technology to enhance their customer's shopping experience and increase emotional attachment to the brand. ## Related on Trend Hunter - [Incredibly Vibrant Homeware Collections](https://www.trendhunter.com/trends/vibrant-homeware.md) - [Secret Sleep Pop-Ups](https://www.trendhunter.com/trends/ikea-sleepeasy.md) - [Premium Kitchen Pranks](https://www.trendhunter.com/trends/eureka-spiritis.md) - [AI Room Designers](https://www.trendhunter.com/trends/ikea-canada-2.md) - [Modern Furniture Designs](https://www.trendhunter.com/trends/ikea-revealed.md) - [Reusable Bag Pop-Up Shops](https://www.trendhunter.com/trends/ikea-hus-of-frakta.md) - [Humanizing Furniture Catalogs](https://www.trendhunter.com/trends/ikea-life-collection.md) - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [Creative Home Collections](https://www.trendhunter.com/trends/creative-home.md)