# Exclusive Oatmilk Partnerships TOUS les JOURS Announces Oatly as its Exclusive Oatmilk Partner By Grace Mahas | Published 2024-03-22 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/exclusive-oatmilk-partner References: [oatly](https://www.oatly.com/en-us/?sgsgsgsg) & [tljus](https://www.tljus.com/?Sgsgggg)  Popular bakery cafe chain TOUS les JOURS is partnering with Oatly, the world's leading oatmilk brand. This collaboration strengthens their shared focus on sustainability and innovation while offering customers exciting new beverage options. Oatly becomes the exclusive oatmilk supplier for TOUS les JOURS cafes across the US, catering to the growing demand for plant-based alternatives. The partnership brings two new signature oatmilk drinks nationwide: the Shakerato, a refreshing iced espresso drink with vanilla syrup and [Oatly Barista](https://www.trendhunter.com/trends/oatly-barista-editions) [Edition](https://www.trendhunter.com/trends/oatly-barista-edition) oatmilk, and the Shaken Tea Latte, a smooth and satisfying blend of Assam tea, vanilla syrup, and Oatly Barista Edition. This focus on Oatly Barista Edition reflects both brands' commitment to sustainability, as oatmilk generally has a lower environmental impact than dairy milk. Additionally, the new beverages align with [TOUS les JOURS'](https://www.trendhunter.com/trends/berry-sweet) emphasis on inclusivity, building on their recent successful plant-based menu additions. This partnership offers customers delicious and planet-friendly choices while furthering both brands' dedication to innovation and sustainability. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 52% | Activity: 72% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Beverage Options:** The exclusive oatmilk partnership focuses on offering customers sustainable oatmilk beverage alternatives, aligning with the growing demand for eco-friendly choices. - **Signature Oatmilk Drinks:** Introducing two new signature oatmilk drinks, the Shakerato and Shaken Tea Latte, showcases innovation in creating unique beverage experiences using Oatly products. - **Inclusive Plant-based Menus:** The collaboration emphasizes inclusivity through the expansion of plant-based menu offerings, providing a diverse range of choices for all customers. ### Industries Being Reshaped - **Food and Beverage:** The exclusive partnership highlights a shift towards sustainable and plant-based options in the food and beverage industry, catering to evolving consumer preferences. - **Hospitality:** The introduction of signature oatmilk drinks creates new opportunities for innovation within the hospitality sector, enhancing beverage offerings and customer experiences. - **Retail:** Expanding plant-based menu choices resonates with the retail industry's focus on inclusive offerings and sustainability, presenting opportunities for strategic product collaborations. ## Related on Trend Hunter - [Plant-Based QSR Milk Partnerships](https://www.trendhunter.com/trends/burger-king-and-oatly.md) - [Alt Milk Coffee Capsules](https://www.trendhunter.com/trends/oat-milk-coffee-capsules.md) - [Plant-Based Iced Lattes](https://www.trendhunter.com/trends/caff-latte-by-oato.md) - [Extra-Creamy Oat-Based Beverages](https://www.trendhunter.com/trends/oatly-bio-barista.md) - [Enhanced Home Coffee Creations](https://www.trendhunter.com/trends/barista-lovers-oatmilk.md) - [Collaboration Oat Milk Desserts](https://www.trendhunter.com/trends/carvel-and-oatly.md) - [Oat-Based Vanilla Lattes](https://www.trendhunter.com/trends/vanilla-oat-milk.md) - [B2B Plant-Based Milks](https://www.trendhunter.com/trends/oatly-baristamatic.md) - [Fine-Tuned Oat Milk Beverages](https://www.trendhunter.com/trends/oat-milk-varieties.md)