# Exclusive Mascara Duos NARS' Double Climax Mascara Duo is Featured in Its Holiday Collection By Kalin Ned | Published 2021-11-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/exclusive-mascara References: [narscosmetics](https://www.narscosmetics.ca/CA/double-climax-mascara-duo/0194251071282.html) An exclusive mascara duo is being offered in this season's [holiday makeup collection](https://www.trendhunter.com/trends/limitededition-makeup-holiday-kits) by NARS. Offered for a limited time as part of the 'Unwrapped' cosmetic collection, the Double Climax Mascara Duo boasts [maximum lash volume](https://www.trendhunter.com/trends/kush-big-hit-volumizing-mascara) with its specialized Lash Moisture Complex. The whipped and creamy formula leaves lashes soft, without clumpiness, stiffness, or heaviness. The exclusive mascara also features a full-bodied brush with ribbed bristles that you won't find in any regular products. This design enables the brush to capture and coat each and every lash perfectly. [NARS'](https://www.trendhunter.com/trends/holiday-makeup-collection) Double Climax Mascara Duo features a full-size Climax Mascara and a Mini Climax Mascara. The latter is travel-friendly, allowing individuals to "touch up lashes anytime, anywhere," while the former is great for at-home use. Image Credit: NARS ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 37% | Activity: 45% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Exclusive Mascara Duos:** Beauty brands can explore the limited time release of exclusive mascara sets to appeal to holiday shoppers. - **Lash Moisture Complex:** Cosmetic companies could consider developing their own versions of NARS' specialized lash moisture complex to offer non-clumpy, lightweight mascaras. - **Travel-friendly Makeup:** Beauty brands could innovate by releasing more travel-friendly makeup products like NARS' Mini Climax Mascara that allow on-the-go touchups. ### Where This Applies - **Cosmetics:** Cosmetic companies have the opportunity to innovate and develop new products by improving on NARS' specialized mascara formula. - **Beauty Retail:** Beauty retailers can capture holiday sales by stocking up on exclusive cosmetic sets, similar to NARS' Double Climax Mascara Duo. - **Travel Industry:** Travel companies could bundle travel-friendly makeup products like the NARS Mini Climax Mascara with other travel essentials to appeal to on-the-go customers. ## Related on Trend Hunter - [Limited Edition Mascara Sets](https://www.trendhunter.com/trends/better-than-sex-mascara.md) - [Seasonal Eyelash Kits](https://www.trendhunter.com/trends/maybelline-new-york1.md) - [Affordable Mascara Sets](https://www.trendhunter.com/trends/maybelline-sky-high-lash.md) - [Limited-Edition Lip Duos](https://www.trendhunter.com/trends/holiday-limited-edition-lip-topper.md) - [Blue Mascara Primers](https://www.trendhunter.com/trends/doubleended-volume-set.md) - [Sleek Lash-Defining Mascaras](https://www.trendhunter.com/trends/lancome-1.md) - [Dramatic Luxury Mascaras](https://www.trendhunter.com/trends/luxury-mascara.md) - [Gravity-Defying Wax Mascaras](https://www.trendhunter.com/trends/love-the-lift-mascara.md) - [Celeb-Approved Cosmetic Bundles](https://www.trendhunter.com/trends/kevyn-aucoin-beauty.md)