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# $2,500 Cognac Shots
Rose Club Serves Louis XIII Black Pearl

By Marissa Brassfield | Published 2008-09-02 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/exclusive-liquor-locales-rose-club-serves-louis-xiii-black-pearl
References: [bornrich.org](http://www.bornrich.org/entry/louis-xiii-black-pearl-magnum-for-80000-is-out-of-reach/) & [louisxiiiblackpearl](http://www.louisxiiiblackpearl.com/)

[Louis XIII](https://www.trendhunter.com/trends/lunar-new-year-coffret) Black Pearl cognac is Rémy Martin’s most [luxurious cognac](https://www.trendhunter.com/trends/reach-for-the-stars). Its bottle is designed by Baccarat and hand-blown from black crystal; the limited-edition bottle retails in stores for between $31,000 and $40,000. Suppose you’d rather sample just an ounce of this sinful treat. If you’re a New Yorker, a shot of Louis XIII Black Pearl can only come at one place and at one price: [Rose Club](https://www.trendhunter.com/trends/espresso-martini-bar) at The Plaza Hotel, for $2,500.

This rare and exquisite cognac is only available for sampling at the Rose Club; such exclusivity comes at a price. At $2,500 per ounce, the 1.75 liter bottle of Louis XIII Black Pearl effectively retails for $80,000; however, the bottle as a whole is not for sale.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 60% | Activity: 48% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury)

## Key Themes

### Key Themes Behind This Trend

- **Luxury Alcohol Experiences:** Offering ultra-premium spirits for high-end consumers seeking exclusive tasting experiences.
- **Limited-edition Packaging:** Creating unique and highly valued packaging designs to enhance the luxury appeal of premium products.
- **Exclusivity as a Marketing Strategy:** Utilizing scarcity and exclusivity to drive interest and demand for high-end products in targeted markets.

### Where This Applies

- **Luxury Hospitality:** Providing high-end venues, such as The Plaza Hotel's Rose Club, to cater to affluent clientele seeking unique and extravagant experiences.
- **Alcohol Manufacturing:** Producing premium and limited-edition spirits, like Louis XIII Black Pearl, to target discerning consumers willing to pay a premium for quality and exclusivity.
- **Packaging Design:** Offering innovative and visually stunning packaging solutions for luxury brands, enhancing the overall perception and value of their products.

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