# Anniversary-Honoring Luxe Accessories DIOR Drops Exclusive Items in Celebration of Isetan Shinjuku By Amy Duong | Published 2019-09-11 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/exclusive-items References: [hypebeast](https://hypebeast.com/2019/9/dior-isetan-20th-anniversary-exclusive-items-release) & [isetan.mistore.jp](https://www.isetan.mistore.jp/shinjuku/event_calendar/stage_dior.html) Luxury fashion house [DIOR](https://www.trendhunter.com/trends/dior-and-stone-island) celebrates the 20th anniversary of [Isetan Shinjuku](https://www.trendhunter.com/trends/yamato-lab) and launches a series of exclusive items in-store to commemorate the milestone. The brand is set to sell the pieces at Isetan Shinjuku at a unique pop-up design with special pieces by Kim Jones as well as Artistic Director Maria Grazia Chiuri. The capsule is comprised of pieces such as the [limited edition tote bag](https://www.trendhunter.com/trends/dior-book-tote) with tartan check patterning and the long coat in the same patterning. The bag designs feature the Saddlebag, a backpack, and a clutch -- all of which are adorned in the brand's signature Oblique emblem. The B23 high-top sneakers also arrive in celebration of the anniversary as a contribution from Victoire de Castellane. The exclusive pieces strengthen the bond that exists between Japan and Maison. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 66% | Activity: 11% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Why This Trend Is Growing - **Exclusive Pop-up Designs:** The growing trend of launching pop-up shops or stores with exclusive products to commemorate events, such as anniversaries or collaborations. - **Limited Edition Collections:** The trend of luxury fashion brands creating limited edition collections that are exclusive to a specific location to generate hype and drive sales. - **Embracing Heritage Motifs:** The trend where fashion brands are tapping into their heritage and history, and incorporating signature emblems and patterns in their products to create unique and niche collections. ### Industries Being Reshaped - **Luxury Fashion:** The luxury fashion industry is creating limited edition products for specific location events, such as anniversaries or collaborations, to build hype and exclusivity strategies that drive sales. - **Retail:** The retail industry can embrace pop-up stores to create a sense of urgency and exclusivity, while promoting special events and limited edition collections for selected locations. - **Fashion Accessories:** The fashion accessories industry can incorporate unique patterns and emblems into their products, tapping on heritage and history, to create limited edition collections for specific events or locations. ## Related on Trend Hunter - [Exclusive Luxe Technical Fashion](https://www.trendhunter.com/trends/dior-and-stone-island.md) - [Annual Summer Pop-Ups](https://www.trendhunter.com/trends/lucky-collection.md) - [Luxury Brand Legacy Exhibitions](https://www.trendhunter.com/trends/designer-of-dreams.md) - [Monster-Adorned Capsule Collections](https://www.trendhunter.com/trends/capsule-collections.md) - [Luxury Retail Restaurants](https://www.trendhunter.com/trends/monsieur-dior.md) - [Limited-Edition Luxury Necklaces](https://www.trendhunter.com/trends/dior-necklace.md) - [Colorful Zodiac Motif Capsules](https://www.trendhunter.com/trends/dior-x-kaws.md) - [Immersive Luxury Retail Concepts](https://www.trendhunter.com/trends/christian-dior-beauty-boutique.md) - [Luxe Literary-Inspired Tote Bags](https://www.trendhunter.com/trends/dior-book-tote.md)