# Social Media Sandwich Promotions This Chain is Exchanging Tweets for Free Breakfast Sandwiches By Katherine Pendrill | Published 2016-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/exchanging-tweets References: [brandeating](http://www.brandeating.com/2016/06/pilot-flying-j-offers-buy-one-get-one-free-breakfast-sandwiches-through-june-14-2016.html) & [500milebreakfast](http://www.500milebreakfast.com/freebie/) Pilot Flying J recently launched a new promotion that involves exchanging tweets for breakfast sandwiches. In recent years, [BOGO promotions](https://www.trendhunter.com/trends/einstein-bros-bagels-national-bagel-day) have become extremely popular among brands looking to bring more customers into the store. This chain is putting a creative twist on the promotion by asking customers to spread the word on social media before they receive any freebies. The new Pilot Flying J promotion is a BOGO deal on its new PJ Fresh breakfast sandwiches. On June 14th, customers will be able to come in and pick up a free sandwich with the purchase of a PJ Fresh breakfast sandwich. However, in order to receive the free treat, customers will need to snap a photo of themselves enjoying the sandwich and post the photo to [Twitter](https://www.trendhunter.com/trends/firehouse-subs-name-of-the-day) with the hashtag #PJFreshBreakfast. By exchanging tweets for free breakfast sandwiches, Pilot Flying J has come up with a clever way to generate buzz for its newest product on social media. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 56% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **BOGO Promotions:** BOGO promotions have become extremely popular among brands looking to bring more customers into the store. - **Social Media Marketing:** Asking customers to spread the word on social media before receiving freebies is a creative twist on promotions. - **User-generated Content:** By asking customers to post photos on Twitter, Pilot Flying J is leveraging user-generated content for marketing purposes. ### Who This Affects Most - **Fast Food:** Fast food chains can incentivize customers to promote their products on social media through creative promotions like exchanging tweets for freebies. - **Convenience Stores:** Convenience store brands can explore BOGO promotions to drive customer foot traffic and increase product awareness. - **Marketing and Advertising:** The use of user-generated content in marketing campaigns presents a disruptive innovation opportunity for companies in the marketing and advertising industry. ## Related on Trend Hunter - [Cheeky Wrap-Focused Campaigns](https://www.trendhunter.com/trends/wrap-exchange.md) - [Newlywed Pancake Giveaways](https://www.trendhunter.com/trends/wedding-pancakes.md) - [Traveler-Targeted QSR Campaigns](https://www.trendhunter.com/trends/canceled-flights.md) - [Breakfast QSR Marketing Campaigns](https://www.trendhunter.com/trends/howdoyourooty.md) - [Romantic QSR Sandwich Deals](https://www.trendhunter.com/trends/sandwich-deal.md) - [Free Fuel Retailer Promotions](https://www.trendhunter.com/trends/pilot-flying-j-giveaway.md) - [Dressed-Up Breakfast Campaigns](https://www.trendhunter.com/trends/get-chic-for-breakfast.md) - [Cheeky Sandwich Seat Campaigns](https://www.trendhunter.com/trends/middle-seat.md) - [QSR Voting Promotions](https://www.trendhunter.com/trends/shake-shack-showdown.md)