# Conservation-Supporting Water Bottles This Project Sends a Message About Excessive Water Usage By Katherine Pendrill | Published 2015-09-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/excessive-water-usage References: [psfk](http://www.psfk.com/2015/09/california-drought-the-california-water-company.html) & [chrisonesto.org](http://www.chrisonesto.org/) Designer Chris Onesto recently started a [concept water company](https://www.trendhunter.com/trends/b-water-beverage) in order to warn California residents against excessive water usage. In drought-stricken California, residents face constant reminders to reduce their water usage. This campaign is targeted at those residents who could be doing more to conserve precious water resources. Onesto's campaign consists of a concept company called 'The California Water Company.' The fictional company only fills its bottles about six percent full due to a lack of available resources. Alongside the [physical bottles](https://www.trendhunter.com/trends/anew), the campaign also involves billboards that send a harsh message about excessive water usage. The idea behind the project is to fully convey the shocking truth about California's dwindling water reserves. The provocative campaign is aimed at getting consumers to open their eyes to the harsh reality of California's current situation. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 38% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Water Conservation Messaging:** Creating messaging and marketing campaigns to communicate the importance of water conservation to consumers. - **Resource-conscious Product Design:** Designing products with a conscious effort to reduce resource consumption and promote sustainability. - **Public Environmental Pressure:** Increased public pressure demanding environmentally responsible practices and policies from companies and governments. ### Sectors Adopting This - **Beverage:** Opportunity for water bottling companies to adopt resource-conscious practices that promote water conservation and sustainability. - **Advertising:** Opportunity for advertising companies to create messaging campaigns that raise awareness about the importance of resource conservation and sustainability. - **Environmental Advocacy:** Opportunity for environmental advocacy groups to push for stronger policies and regulations that promote resource conservation and sustainability. ## Related on Trend Hunter - [Space-Saving Hydration Solutions](https://www.trendhunter.com/trends/flat-water-bottles.md) - [Customized Smart Water Bottles](https://www.trendhunter.com/trends/ocean-bottles.md) - [Creative Constellation Water Bottles](https://www.trendhunter.com/trends/evian-x-coperni.md) - [Water-Activated Book Designs](https://www.trendhunter.com/trends/dehydrating-book.md) - [Law-Criticizing Ads](https://www.trendhunter.com/trends/liquid-death1.md) - [Sustainable Movie-Inspired Bottles](https://www.trendhunter.com/trends/mananalu-1.md) - [Replenishing Mineral Water Campaigns](https://www.trendhunter.com/trends/crazy-dry-january.md) - [Eco-Conscious Canned Water](https://www.trendhunter.com/trends/wenlock-spring.md) - [Minimal Spray Bottle Concepts](https://www.trendhunter.com/trends/nube.md)