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# Social Media Bible Parodies
The ExCentric 'Nativity Video' Tells an Old Tale With a Modern Twist

By Jordan M | Published 2011-01-11 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/excentric-nativity-video
References: [anorak](http://www.anorak.co.uk/268699/tv/anorak-tv/the-nativity-in-the-age-of-twitter-google-and-wikipedia.html) & [excentric.pt](http://www.excentric.pt/)

This ExCentric 'Nativity Video' is an innovative re-telling of an ancient religious story through the medium of social media.

Although it isn't the first clever [social media reimagining](https://www.trendhunter.com/trends/tumblr-campaign) of a biblical tale, this ExCentric 'Nativity Video' is the first to make use of a wide myriad of various online sites and services. Referenced utilities include online sites such as [Wikipedia](https://www.trendhunter.com/trends/spiral-social) and [Google](https://www.trendhunter.com/trends/google-santa-tracker), and even phone apps such as Foursquare.

Ultimately, the ExCentric 'Nativity Video' is not so much about using a new context to demean or diminish the importance of a religious tale, but rather to deliver a heartwarming reminder that although technology might change greatly over time, the fundamental reasons behind why an iconic narrative remains relevant does not.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 5% | Activity: 66% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### Key Themes Behind This Trend

- **Social Media Parodies:** The popularity of social media parodies presents an opportunity for content creators to re-imagine classic stories in innovative ways.
- **Innovative Storytelling:** Using multiple online platforms to tell a cohesive story presents an opportunity for media creators to create new and compelling narratives.
- **Modernizing Classic Stories:** Updating traditional stories through the use of modern technology and social media provides an opportunity for companies to engage with younger generations.

### Where This Applies

- **Entertainment:** Creating social media parodies and innovative storytelling techniques offers opportunities for companies in the entertainment industry to engage with social media audiences.
- **Marketing:** Incorporating social media parodies and innovative storytelling into marketing campaigns can help companies reach younger, tech-savvy audiences in new and engaging ways.
- **Education:** Using social media and modern technology to update traditional stories can provide educators with new tools to engage students and teach classic literature in a new and exciting way.

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