# Beauty Excellence Award Events SkinCeuticals and Hu Ge Host the Excellence Awards By Kalin Ned | Published 2026-01-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/excellence-awards References: [thailand-business-news](https://www.thailand-business-news.com/pr-news/skinceuticals-joins-new-brand-ambassador-hu-ge-in-honoring-professional-excellence)  SkinCeuticals has orchestrated the seventh Excellence Awards & Tmall Super Brand Day event at the West Bund The Orbit in Shanghai. The gathering, which featured [SkinCeuticals'](https://www.trendhunter.com/trends/highend-skincare-holiday-kits) newly appointed brand ambassador Hu Ge, recognized professional achievements within dermatology and beauty commerce. The Excellence Awards & Tmall Super Brand Day essentially functions as an academic and ceremonial platform intended to reinforce the brand’s scientific authority and its overarching 'Integrated [Skincare](https://www.trendhunter.com/trends/sweet-fire-cafe-x-la-mer)' philosophy by honoring both clinical experts and influential consumer-facing figures. The high-profile association with respected medical professionals and a celebrated actor serves to validate SkinCeuticals' clinical heritage and aspirational positioning. During the event, the brand also appointed Li Jiaqi, an e-commerce livestream host and Meione partner, as [SkinCeuticals' Science-Based Skincare Advocate](https://www.trendhunter.com/trends/skinceuticals-1). Image Credit: SkinCeuticals ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 55% | Activity: 62% | Freshness: 61% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-driven Brand Reinforcement:** Associating brands with high-profile celebrities and professionals elevates brand credibility and consumer trust, leveraging emotional appeal and established influence. - **Integrated Skincare Approach:** Brands are merging scientific expertise with consumer engagement, emphasizing the fusion of clinical and retail strategies to attract informed consumers. - **Event-based Marketing Strategy:** Hosting large-scale events that blend ceremonial accolades and commercial promotions strengthens brand narratives and fosters community engagement. ### Where This Applies - **Dermatology Commerce:** The integration of celebrated medical professionals enhances dermatology-focused brands' legitimacy and appeal within the competitive skin health market. - **E-commerce Retail:** Utilizing influencers and livestream hosts in campaigns reflects the growing importance of interactive and immediate shopping experiences online. - **Cosmetic Industry:** The intersection of beauty and wellness through science-backed products and endorsements is redefining cosmetic industry standards and consumer expectations. ## Related on Trend Hunter - [Immersive Multi-Brand Beauty Pop-Ups](https://www.trendhunter.com/trends/seoul-in-the-city.md) - [Viral K-Beauty Pop-Ups](https://www.trendhunter.com/trends/city-of-glow-popup.md) - [Modern Newsstand Skincare Pop-Ups](https://www.trendhunter.com/trends/neutrogena-x-aire.md) - [K-Beauty Paris Pop-Ups](https://www.trendhunter.com/trends/paris-printemps-popup.md) - [Private-Label Beauty Activations](https://www.trendhunter.com/trends/cj-olive-young.md) - [High-End Skincare Holiday Kits](https://www.trendhunter.com/trends/highend-skincare-holiday-kits.md) - [New Year-Inspired Eye Creams](https://www.trendhunter.com/trends/eye-contour-cream-supreme.md) - [Athlete-Supported Elevated Beauty Brands](https://www.trendhunter.com/trends/sun-yingsha.md) - [Celebratory Beauty Expansion Campaigns](https://www.trendhunter.com/trends/kimchichic-beauty1.md)