# Gaming PC Partnerships EXCEL ESPORTS Announced a Two-Year Partnership with PCSpecialist By Colin Smith | Published 2023-03-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/excel-esports-x-pcspecialist References: [esportsinsider](https://esportsinsider.com/2023/03/excel-esports-pcspecialist-partnership) & [pcspecialist](https://www.pcspecialist.co.uk/)  [EXCEL ESPORTS](https://www.trendhunter.com/trends/excel-esports-1) announced a new two-year partnership with the custom PC builder brand '[PCSpecialist](https://www.trendhunter.com/trends/cobalt-spark-r).' This partnership will see PCSpecialist as the official PC hardware provider for EXCEL ESPORTS events and players over the next two years. Additionally, EXCEL ESPORTS players' jerseys will feature PCSpecialist branding, effectively advertising the high-end PC brand passively. EXCEL ESPORTS will receive a suite of new high-end PCs at its London and Berlin headquarters locations, marking the [fifth high-profile partnership](https://www.trendhunter.com/trends/philips-evnia) from the esports organization in the past year. Sha Rasti, the Head of Partnerships at EXCEL ESPORTS, stated: “We are excited to announce PCSpecialist as our new Official Gaming PC Partner. Having access to high-performance custom computers and laptops is an essential part of any esports organization." Image Credit: EXCEL ESPORTS, PCSpecialist ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 14% | Activity: 20% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Key Themes Behind This Trend - **Esports PC Sponsorship:** A trend of esports organizations partnering with custom PC builders to provide high-performance gaming computers and laptops for events and players, while also advertising the PC brand. - **Passive Advertising in Esports:** A trend of PC brands advertising through esports organization partnerships by featuring branding on player jerseys and providing high-end gaming PCs for events. - **High-profile Esports Partnerships:** A trend of well-known esports organizations forming partnerships with custom PC builders to provide better gaming experiences for their players and events. ### Where This Applies - **Esports:** Opportunity for esports organizations to form partnerships with custom PC builders to provide high-performance gaming computers and laptops for events and players, while also passively advertising the PC brand. - **Custom PC Building:** Opportunity for custom PC builders to form partnerships with esports organizations to provide high-end gaming PCs for events and players, while also gaining exposure through jersey branding. - **Marketing and Advertising:** Opportunity for marketers and advertisers to explore the potential of advertising through esports organization partnerships, specifically through player jersey branding and custom PC sponsorships. ## Related on Trend Hunter - [PC-Promoting Esports Partnerships](https://www.trendhunter.com/trends/tundra-esports.md) - [Peripheral-Focused Esports Partnerships](https://www.trendhunter.com/trends/excel-esports-1.md) - [Computer Hardware Partnerships](https://www.trendhunter.com/trends/hp-x-astralis.md) - [Financial Esports Partnerships](https://www.trendhunter.com/trends/hsbc-uk-excel.md) - [Esports Retailer Collaborations](https://www.trendhunter.com/trends/excel-esports.md) - [Food Delivery Esports Partnerships](https://www.trendhunter.com/trends/just-eat-x-excel-esports.md) - [Gaming Hardware Partnerships](https://www.trendhunter.com/trends/lenovo-8.md) - [Commercial Esports Partnerships](https://www.trendhunter.com/trends/metizport.md) - [Esports Furniture Partnerships](https://www.trendhunter.com/trends/fnatic-steelcase.md)