# Breakup-Themed Donation Pop-ups Bumble Launches 'Ex-Boxes' Pop-ups for a Fresh Start By Grace Mahas | Published 2023-04-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/exboxes References: [bumble](http://www.bumble.com)  [Bumble](https://www.trendhunter.com/trends/bumbles-holiday-campaign), the [women-first dating and social networking app](https://www.trendhunter.com/trends/bumble-x-house-party), is introducing 'Ex-[Boxes](https://www.trendhunter.com/trends/aldi-mystery-boxes)' pop-up spaces across the country, providing a unique solution for users looking to declutter their lives from their ex's belongings and start anew. These 5,000 square foot pop-ups are set to open next month in New York, Austin, and Los Angeles, with plans for global expansion later in the year. The Ex-Boxes will accept a wide range of items, including clothes, shoes, photos, love letters, and even unused miles and future dinner reservations. A recent Bumble survey revealed that 98% of respondents wished they had a place to dispose of their ex-partner's belongings, while 99% agreed that retaining these items prevented them from moving on. These pop-up spaces aim to help users embrace a fresh start on their dating journey. All items collected will be donated or recycled in the ex's name, offering a sustainable and empowering solution for Bumble users to let go of the past. Image Credit: Bumble ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 76% | Activity: 93% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Breakup-themed Pop-up Spaces:** Create similar temporary spaces that cater to specific needs and themes of people facing major life changes. - **Donation-driven Decluttering:** Offer a service that helps people declutter their closets and homes while also giving back to the community through charitable donations. - **Empowering Experiences:** Provide experiences that empower people to let go of their past and move on to better things in their lives. ### Who This Affects Most - **E-commerce:** Offer users a platform to auction or sell their items while donating partial profits to charity. - **Event Management:** Create exciting pop-up events that cater to people going through major life changes like moving, divorcing, or retiring. - **Thrift Store:** Cater to people looking for unique second-hand items while also supporting local charities and causes. ## Related on Trend Hunter - [Breakup Trash Trucks](https://www.trendhunter.com/trends/the-express-disposal-truck.md) - [Ex-Partner Erasing Image Tools](https://www.trendhunter.com/trends/okcupid-and-photoroom.md) - [Dating-App Holiday Campaigns](https://www.trendhunter.com/trends/bumbles-holiday-campaign.md) - [Breakup Gym Campaigns](https://www.trendhunter.com/trends/we-didnt-work-out-so-lets-workout-somewhere-else.md) - [Gym-Goer Breakup Kits](https://www.trendhunter.com/trends/rexes.md) - [Therapeutic Breakup Bots](https://www.trendhunter.com/trends/text-your-ex1.md) - [Anti-Romantic Shrine Activations](https://www.trendhunter.com/trends/breakup-shrine.md) - [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md) - [Dating App Wedding Capsules](https://www.trendhunter.com/trends/bumble-wedding-collection.md)