# Oil-Based Food Colorings EXBERRY Shade Vivid Orange – OS Achieves a Vibrant Hue By Michael Hemsworth | Published 2023-05-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/exberry-shade-vivid-orange-os References: [foodbev](https://www.foodbev.com/news/exberry-develops-first-purely-oil-based-food-colouring/) & [exberry](https://exberry.com/en/)  The EXBERRY Shade Vivid Orange – OS food coloring has been developed as the first oil-based food coloring of its kind that's developed with the changing needs of brands and consumers alike in mind. The food coloring is crafted with a blend of paprika seed oil and paprika pulp to achieve a vibrant orange color that's versatile enough to be used in a range of ways. The food coloring is perfect for clean label, low-dosage scenarios, and is great for decorative coatings, snacks and sauces. Head of Product Management at GNT Sonja Scheffler spoke on the EXBERRY Shade Vivid Orange – OS food coloring saying, "Exberry Shade Vivid Orange – OS is an exciting new innovation that fills a clear gap in the market, offering an effective alternative to artificial colours and paprika oleoresin across a broad array of applications. Its exceptional colour intensity means it can provide visual differentiation while still maintaining completely clean and clear labels.” ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 4% | Activity: 6% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Oil-based Food Colorings:** Developing new oil-based food colorings can help address the changing needs of brands and consumers, and offer an effective alternative to artificial colours. - **Clean Label Foods:** There is a growing demand for clean label foods that are made with natural ingredients, which presents an opportunity for companies to develop more natural food colorings. - **Low-dosage Scenarios:** Food colorings that are effective in low-dosage scenarios can help to reduce costs and improve profit margins for companies, and could be achieved with novel formulations or production methods. ### Who This Affects Most - **Food Manufacturing:** Food manufacturers can benefit from developing new oil-based food colorings that offer improved color intensity and clean label benefits for their products. - **Food Retail:** Food retailers can respond to consumer demand for clean label products by seeking out and promoting new food colorings that are made with natural ingredients. - **Food Service:** Food service providers seeking to differentiate their offerings and improve their margins can benefit from exploring new, cost-effective oil-based food colorings that can be used in a range of applications. ## Related on Trend Hunter - [Paprika-Made Food Colorings](https://www.trendhunter.com/trends/gnt-exberry-paprika-emulsion.md) - [Plant-Based Color Systems](https://www.trendhunter.com/trends/exberry.md) - [Sweet Potato Food Colorings](https://www.trendhunter.com/trends/exberry-organics-brilliant-pink.md) - [Nature-Based Food Colorants](https://www.trendhunter.com/trends/lycored-resilientred-bf.md) - [Plant-Based Food Coloring Ranges](https://www.trendhunter.com/trends/natural-colors-by-prodalim.md) - [Vibrant Cultured Food Colorings](https://www.trendhunter.com/trends/natural-food-colors.md) - [Concentrated Floral Food Colors](https://www.trendhunter.com/trends/pure-purple-butterfly-pea.md) - [Clean Label Food Colorings](https://www.trendhunter.com/trends/sensient-marine-blue-capri.md) - [Cellulose-Based Food Colorings](https://www.trendhunter.com/trends/oterra-and-seprify.md)