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# Safe-Focused Electric SUVs
Volvo's EX90 EV SUV is Described to be the Safest Car Yet by the Brand

By Amy Duong | Published 2022-11-09 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/ex90-ev-suv
References: [engadget](https://www.engadget.com/volvo-officially-reveals-the-ex90-ev-suv-its-safest-car-ever-144414196.html)

![Safe-Focused Electric SUVs](https://cdn.trendhunterstatic.com/thumbs/492/ex90-ev-suv.jpeg)

[Volvo](https://www.trendhunter.com/trends/the-volvo-ex90) introduces the new [electric EX90 EV SUV](https://www.trendhunter.com/trends/iaa-mobility) and it has [three rows and seats seven](https://www.trendhunter.com/trends/vistiq-suv). The initial design has a 111 kWh battery pack that a set of permanent magnet electric motors for 380 kW of 517 horsepower and 910 Nm of AWD torque. Notably, the EX90 EV SUV will be the brand's first bi-directional charging car, which allows drivers to use their car as home-scale batteries as well, in case there are any power outages.

The company also plans to sell home charging devices including an energy management system and a wall box. The exterior design highlights aerodynamics which has a drag coefficient of .29. Head of design at Volvo T. Jon Mayer states, "We’ve taken inspiration from yacht design to outline the Volvo EX90’s beautiful and sleek proportions [...] If you look at the front, it’s proud and confident – inspired by a sailboat’s ability to shear through the ocean’s slamming waves. But it’s also rounder overall, which enables the air to flow around the car more efficiently.”

Image Credit: Volvo

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 4% | Activity: 10% | Freshness: 13%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Safe-focused Electric Suvs:** The creation of electric SUVs designed for safety presents the opportunity for disruptive innovation in the automotive industry.
- **Bi-directional Charging:** The feature of bi-directional charging presents the opportunity for disruptive innovation in the renewable energy industry by providing an alternative to traditional home-scale batteries.
- **Aerodynamic Exterior Design:** The use of aerodynamic design for electric SUVs presents the opportunity for disruptive innovation in the automotive industry in terms of improving energy efficiency, reducing drag, and improving overall performance.

### Where This Applies

- **Automotive:** The creation of safe-focused electric SUVs presents the opportunity for disruptive innovation in the automotive industry.
- **Renewable Energy:** The feature of bi-directional charging in electric SUVs presents the opportunity for disruptive innovation in the renewable energy industry by providing an alternative to traditional home-scale batteries.
- **Design:** The use of aerodynamic design in electric SUVs presents the opportunity for disruptive innovation in the design industry by placing an emphasis on energy efficiency and overall performance.

## Related on Trend Hunter

- [Compact Electric SUVs](https://www.trendhunter.com/trends/the-volvo-ex90.md)
- [Compact Electric SUVs](https://www.trendhunter.com/trends/ex90.md)
- [Compact Electric SUVs](https://www.trendhunter.com/trends/2025-volvo-ex30.md)
- [Price-Friendly All-Electric Premium SUVs](https://www.trendhunter.com/trends/ex30.md)
- [Everyday Luxury Electric Sedans](https://www.trendhunter.com/trends/volvo-es90.md)
- [Enhanced Hybrid SUVs](https://www.trendhunter.com/trends/2026-volvo-xc90.md)
- [Safety-Centric Electric SUVs](https://www.trendhunter.com/trends/safetycentric-electric-suv.md)
- [Sleek Scandinavian SUV Concepts](https://www.trendhunter.com/trends/volvo-xc.md)
- [High-End Electric Minivans](https://www.trendhunter.com/trends/em90.md)
