# Not-For-Profit Breweries The Ex Novo Brewing Company Donates Its Net Profits to Better the World By Laura McQuarrie | Published 2015-03-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ex-novo-brewing-company References: [portlandmonthlymag](http://www.portlandmonthlymag.com/eat-and-drink/eat-beat/articles/inside-new-non-profit-brewery-ex-novo-september-2014) & [exnovobrew](http://exnovobrew.com/) Buying beer from the Ex Novo Brewing Company means that you get to enjoy a drink and do some good in the world. Despite Portland being saturated with breweries and having no background in brewing beer, Joel Gregory went up against all odds in a new venture after being laid off from his job in engineering. To make this not-for-profit brewery a reality, Ian Greene was hired as head brewer, lending his expertise to the Ex Novo Brewing Company. 100% of the net profits go towards initiatives like Impact NW, the [International Justice Mission](https://www.trendhunter.com/trends/freeride-to), MercyCorps and [Friends of the Children](https://www.trendhunter.com/trends/wilderness-brewery). The registered non-profit public benefit corporation currently has eight beers available on tap, meaning that there's something to quench everyone's thirst for good. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 48% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Not-for-profit Breweries:** Disruptive Innovation Opportunity: Explore the potential of establishing not-for-profit breweries to combine business operations with social impact. - **Community-driven Business Models:** Disruptive Innovation Opportunity: Develop community-driven business models that prioritize social and environmental initiatives. - **Beer for Good:** Disruptive Innovation Opportunity: Create beer brands that donate 100% of net profits to charitable organizations and social causes. ### Where This Applies - **Craft Beer Industry:** Disruptive Innovation Opportunity: Incorporate social responsibility initiatives into the craft beer industry to attract socially conscious consumers. - **Non-profit Sector:** Disruptive Innovation Opportunity: Explore collaborations and partnerships between non-profit organizations and breweries to create sustainable social impact. - **Social Entrepreneurship:** Disruptive Innovation Opportunity: Foster social entrepreneurship by combining business ventures with philanthropic efforts in sectors like brewing. ## Related on Trend Hunter - [Charity-Supporting Alcohol-Free Beers](https://www.trendhunter.com/trends/gloucester-brewery.md) - [Wildfire Relief-Supporting Beers](https://www.trendhunter.com/trends/pineapple-ipa.md) - [Hospitality Worker-Supporting Initiatives](https://www.trendhunter.com/trends/restaurants-care.md) - [Community Project Micro-Grant Programs](https://www.trendhunter.com/trends/microgrant-program.md) - [Dog Rescue-Supporting Beers](https://www.trendhunter.com/trends/american-lager.md) - [Ukraine-Benefiting Collaborative Beers](https://www.trendhunter.com/trends/collaborative-beers.md) - [Ultra-Rich Non-Alcoholic Beers](https://www.trendhunter.com/trends/deschutes-brewery.md) - [Non-Alcoholic Beer Expansions](https://www.trendhunter.com/trends/eastern-market-brewing.md) - [Bread Surplus-Created Beers](https://www.trendhunter.com/trends/upcycling-food-trend.md)