# Electric Tangerine Throwback Sneakers Ewing Athletics Has Released an All Orange Suede Version By Jonathon Brown | Published 2013-01-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ewing-athletics References: [complex](http://www.complex.com/sneakers/2013/01/ewing-athletics-33-hi-orange-suede-detailed-photos) This Saturday marks the release of the Ewing Athletics orange suede colorways. This release is interesting for several reasons. First of all, we rarely see all suede [performance basketball shoes](https://www.trendhunter.com/trends/ja-2-2). While this isn't the norm, it does make sense because for the most part these kind of shoes are designed to be worn on indoor courts protected from the elements like rain and snow that would tarnish the beautiful dyed suede. Secondly, the [vibrant electric tangerine orange](https://www.trendhunter.com/trends/cinnabar-colorway) is a stark color contrast from the Georgetown colorway last released. Ewing Athletics started its comeback last year and has continued to excite sneaker fans with periodic releases. Due to their limited availability, the Ewing Athletics sneakers are in high demand. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 46% | Activity: 37% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Limited Edition Sneakers:** Disruptive innovation opportunity: Creating exclusive, limited edition sneaker releases to drum up excitement and increase demand. - **Vibrant Color Contrast:** Disruptive innovation opportunity: Introducing bold and contrasting color options to appeal to sneaker enthusiasts looking for unique designs. - **Suede Performance Basketball Shoes:** Disruptive innovation opportunity: Developing performance basketball shoes with suede materials for a stylish twist on traditional designs. ### Industries Being Reshaped - **Athletic Footwear:** Disruptive innovation opportunity: Collaborating with athletes and brands to create limited edition sneakers that combine performance and style. - **Fashion and Streetwear:** Disruptive innovation opportunity: Partnering with fashion influencers and streetwear brands to create unique sneaker releases that cater to the fashion-forward market. - **Sporting Goods Retail:** Disruptive innovation opportunity: Incorporating more vibrant and diverse color options in performance basketball shoes to attract a wider range of consumers. ## Related on Trend Hunter - [Orange Leather Skate Sneakers](https://www.trendhunter.com/trends/sundial-colorway.md) - [Orange-Tinged Bold Sneakers](https://www.trendhunter.com/trends/black-and-total-orange.md) - [Vibrant Orange Performance Sneakers](https://www.trendhunter.com/trends/total-orange-colorway-1.md) - [Sunset-Centric Sneaker Colorways](https://www.trendhunter.com/trends/sunset-colorway.md) - [Brightly Accented Retro Sneakers](https://www.trendhunter.com/trends/ers-4000.md) - [Orange-Tinged Collaborative Footwear](https://www.trendhunter.com/trends/jf1.md) - [Peachy Basketball Sneakers](https://www.trendhunter.com/trends/puma-scoot-zeros-georgia-peach.md) - [Taupe-Tinged Basketball Sneakers](https://www.trendhunter.com/trends/irregular-shadow-colorway.md) - [Vibrant Sneaker Releases](https://www.trendhunter.com/trends/1906r-collection.md)