# Kilt-Loving Editorials Ewan McGregor Fantastic Man Cover Shoot Showcases His Scottish Side By Jacqueline Parrish | Published 2009-10-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ewan-mcgregor-fantastic-man References: [scottishactors.blogspot](http://scottishactors.blogspot.com/2009/10/ewan-mcgregor-on-cover-of-fantastic-man.html) & [fantasticman](http://www.fantasticman.com/) The Ewan McGregor Fantastic Man magazine cover shoot and editorial plays upon the sultry Scottish actor’s roots. Decked out in a traditional Scottish kilt, the sepia-toned and black-and-white photo spread showcases the actor channeling James Dean with [old-school fashion and charm](https://www.trendhunter.com/trends/alessandro-micheles). The Ewan McGregor Fantastic Man photoshoot and cover is in promotion for the [sexy star’s new movie](https://www.trendhunter.com/trends/luxury-menswear-campaign) ‘I Love You Phillip Morris.’ I don’t know who Phillip Morris is, but I love you, Ewan McGregor. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 61% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Scottish Fashion Editorials:** There is an opportunity to create more editorial content that highlights traditional Scottish fashion in a modern way. - **Celebrity Endorsement of Scottish Culture:** There is an opportunity for brands to collaborate with Scottish celebrities to promote Scottish culture. - **Revival of Traditional Clothing:** There is an opportunity for fashion brands to revamp traditional clothing and make it more mainstream with modern twists. ### Who This Affects Most - **Fashion Industry:** The fashion industry can benefit from creating collections that combines traditional and modern fashion. - **Tourism Industry:** The tourism industry in Scotland can promote traditional Scottish fashion with celebrity endorsements to attract more tourism. - **Media Industry:** The media industry can create more content that promotes traditional Scottish culture and fashion. ## Related on Trend Hunter - [Tartan-Themed Spirit Campaigns](https://www.trendhunter.com/trends/the-glenlivet-taking-back-tartan.md) - [Tongue-in-Cheek Spirit Campaigns](https://www.trendhunter.com/trends/lidl-ben-bracken-islay-single-malt.md) - [Actor-Backed Scottish Gins](https://www.trendhunter.com/trends/sam-heughan.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Scotch Sipping Jackets](https://www.trendhunter.com/trends/scotch-sipping-jacket.md) - [Modern Wedding-Inspired Campaigns](https://www.trendhunter.com/trends/wedding-shop-campaign.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Functional Rugged Menswear](https://www.trendhunter.com/trends/menswear-brand-kestin.md) - [Whiskey Elegant Leisurewear](https://www.trendhunter.com/trends/chivas-regal-x-falguni-shane-peacock.md)