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# Tea-Based Face Serums
EvyJoAndCo's 'Immortelle' Serum is Infused with Chamomile Ingredients

By Jana Pijak | Published 2016-02-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/evyjoandco
References: [etsy](https://www.etsy.com/listing/227918089/immortelle-facial-serum-anti-aging-dry?ref=shop_home_active_1) & [etsy](https://www.etsy.com/shop/EvyJoAndCo?ref=l2-shop-info-name)

Montreal-based skincare brand EvyJoAndCo specializes in natural products like soaps, lip balm kits and body scrubs along with beautifying serums like its 'Immortelle' elixir. The beautifying serum is infused with organic ingredients including jojoba, argan and rosehip oils that are blended with chamomile.

In addition to [soothing redness or irritation](https://www.trendhunter.com/trends/roseliane-redness-neutralizing-serum), this face serum also [moisturizes dry and tired skin](https://www.trendhunter.com/trends/balancing-serum), making it ideal for those whose complexion has been affected by cold winter weather. Furtermore, EvyJoAndCo's product works to eliminate fine lines and will leave skin looking and feeling younger with prolonged use.

Targeting health-conscious millennials, this eco skincare brand offers organic products that opt for natural ingredients rather than artificial preservatives. Free from harmful chemicals, this skincare range is something consumers can feel good about.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 58% | Activity: 45% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Natural Skincare:** Opportunity for the creation of more natural and organic skincare products like EvyJoAndCo's tea-based face serums.
- **Anti-aging Skincare:** Opportunity for the development of more anti-aging skincare products that use organic ingredients.
- **Chamomile Infused Products:** Opportunity for the development of more products, like EvyJoAndCo's face serum, that are infused with chamomile for its soothing properties.

### Where This Applies

- **Skincare:** Organic and natural skincare brands can disrupt the industry by creating products similar to EvyJoAndCo's tea-based face serums.
- **Organic Beauty:** Opportunity for organic beauty brands to offer consumers more natural and chemical-free skincare products like EvyJoAndCo's face serums.
- **Anti-aging Products:** Developers in the anti-aging industry can offer consumers organic and natural skincare products like EvyJoAndCo's face serums for a more eco-conscious option.

## Related on Trend Hunter

- [Flower Elixir Skincare](https://www.trendhunter.com/trends/all-purpose-oil.md)
- [Age-Preserving Nourishing Serums](https://www.trendhunter.com/trends/bionassay.md)
- [Comforting Daily Serums](https://www.trendhunter.com/trends/redness-reducing-serum.md)
- [Mushroom-Infused Skincare Serums](https://www.trendhunter.com/trends/mycelium-glow-brightening-serum.md)
- [Bio-Retinol Face Serums](https://www.trendhunter.com/trends/revive-bioretinol-face-serum.md)
- [Skin-Repairing Floral Serums](https://www.trendhunter.com/trends/philiautia-sea-holly-serum.md)
- [Edible Skincare Serums](https://www.trendhunter.com/trends/edible-skincare-serum.md)
- [Rose-Inspired Skincare Oils](https://www.trendhunter.com/trends/rose-garden.md)
- [De-Stressing Skincare Serums](https://www.trendhunter.com/trends/serum-cbd.md)