# Sun-Projecting Car Campaigns A Projection of the Sun Was Used to Promote Land Rover's New Evoque By Christopher Magsambol | Published 2015-11-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/evoque References: [eventmagazine](http://www.eventmagazine.co.uk/event-tv-land-rover-creates-giant-sun-range-rover-reveal/brands/article/1371790) & [youtu.be](https://youtu.be/--Tie-80GHM) Land Rover recently staged a series of installations that projected images of the sun to promote its new Evoque convertible. The first ever model of the car was revealed at the Central Saint Martins building in Granary Square in London. 20 projectors were needed to produce the lifelike sun, covering the size of ten tennis courts. The amount of light project was equivalent to 40,000 candles. The reveal also incorporated Granary Square's water feature, which saw Land Rover install 1,080 fountain jets and 4,320 individual low energy LEDs. The elaborate event also marked a partnership between Land Rover and the Born Summit of Creativity, a crowdfunding business that celebrates creative talent. The dramatic unveiling of the Evoque convertible was a complex process involving a team of creatives from Born whose creative input was utilized on the project. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 13% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Projection Marketing:** The use of projections to advertise products or events presents an innovative way to capture consumer attention. - **Immersive Events:** Creating elaborate and immersive experiences for product launches or brand promotions can generate buzz and excitement among consumers. - **Partnership Marketing:** Collaborating with crowdfunding businesses or other creative platforms can provide unique marketing opportunities and expand brand reach. ### Who This Affects Most - **Automotive:** The automotive industry can explore the use of projection marketing to showcase new car models in a visually impactful way. - **Advertising and Marketing:** Ad agencies and marketing firms can specialize in creating immersive events that captivate audiences and leave a lasting impression. - **Creative and Crowdfunding:** Creative platforms and crowdfunding businesses can form partnerships with brands to facilitate innovative marketing campaigns and support emerging talent. ## Related on Trend Hunter - [Joint Auto Design Installations](https://www.trendhunter.com/trends/futurespective-connected-world.md) - [Auto-Promoting Large-Scale Light Shows](https://www.trendhunter.com/trends/ease-your-life.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [World-Class Billboard Ads](https://www.trendhunter.com/trends/corona-sun-activated-billboard.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Night-Themed SUV Upgrades](https://www.trendhunter.com/trends/urbanight.md) - [Sun-Lit Anniversary Campaigns](https://www.trendhunter.com/trends/corona-100-years.md) - [Female Space Exploration Campaigns](https://www.trendhunter.com/trends/future-astronaut.md) - [Home-Connected Vehicle Concepts](https://www.trendhunter.com/trends/sharp-ldk-concept.md)