# Men-Only Manicures EvolutionMan Offers a Range of Nail Polishes Specifically for Guys By Katherinev123 | Published 2011-11-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/evolutionman References: [racked](http://racked.com/archives/2011/11/04/-hairstylist-and-makeup-artist.php) & [evolution-man.blogspot](http://evolution-man.blogspot.com/2011/08/up-next-for-evman-see-what-debuted-at.html) There are murses, men's corsets and even men's high heels, so why not nail polish as well? EvolutionMan, founded by makeup artist Marco Berardini, has launched a line of men's nail polishes to meet the increasing manicure needs of males everywhere. According to Berardini, the EvolutionMan nail polish caters to a variety of men, such as those who want to make an "individualistic statement" with a bright nail color. For the man who wants to grab attention, the EvolutionMan line includes [bold lacquers](https://www.trendhunter.com/trends/beetles-gel-polish-emotional-spectrum) like Alter Ego, a matte metallic purple. If, on the other hand, you want something more understated, there is Pavement, a light glossy grey, and Pure Bling, which creates a [natural buffed look](https://www.trendhunter.com/trends/nail-retouch). With more men wearing nail polish these days, the "MAN-icure" may actually gain ground, especially since it offers men a temporary way to stand out above the rest. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 17% | Activity: 56% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Men's Nail Polish:** A growing trend of men's personal grooming opens up opportunities in the cosmetic industry ### Industries Being Reshaped - **Cosmetics:** The cosmetics industry is presented with an opportunity to tap into a new market of male consumers ## Related on Trend Hunter - [Men's Temporary Nails](https://www.trendhunter.com/trends/temporary-nails-for-men.md) - [Made-for-Men Makeup Lines](https://www.trendhunter.com/trends/nunorm.md) - [Four-In-One Nail Polishes](https://www.trendhunter.com/trends/fourinone-nail-polis.md) - [Vegan Manicure Sets](https://www.trendhunter.com/trends/manucurist-green-system-in-poppy-red.md) - [Innovative Nail Product Collections](https://www.trendhunter.com/trends/nail-products.md) - [Robotic Manicure Machines](https://www.trendhunter.com/trends/10beauty.md) - [Condiment-Inspired Manicures](https://www.trendhunter.com/trends/mayo-mani.md) - [Sunlight-Reactive Nail Polishes](https://www.trendhunter.com/trends/forever-wear-chill-paint.md) - [Natural Manicure Kits](https://www.trendhunter.com/trends/bare-hands-dry-gloss-manicure-kit.md)